Act Compassionately & Sustainably. Imitation of Christ AW21

Imitation of Christ isn’t a regular fashion brand. Every single piece made (“produced” just doesn’t fit here) is one-of-a-kind. No pre-collections and no traditional business models, but rather spontainety and a sense of inspiring care-freeness is what prevails at Tara Subkoff‘s brand. And of course it’s one of the most ingeniously sustainable labels that exists. Second season in a row, Imitation of Christ’s upcycled collection is available and sold on The Real Real – and half the profits will go to Greta Thunberg’s Fridays for Future. Also, there’s no coincidence that the autumn-winter 2021 collection was presented on Valentine’s Day. It’s a reaction, said the designer on a call with Vogue, against “a Hallmark holiday or some consumer driven idea of romance.” Instead, the designer highlighted, the line-up (and the accompanying video) offers something “true.” The collection video, made in collaboration with Daphne Muller and Adam Teninbaum, is not for the squeamish. Though it features six hip Californians, a few of some renown, the piece is dominated by “a real 3D animated heart,” that is, admits Subkoff, “really shocking. We have this very strange idea of what a heart is, which is… really a cartoon version that we give to each other. We all have a heart pumping blood in our bodies and it pumps for a finite amount of time, then it’s over. And I think the more we understand that, maybe the more compassionate and kind we can be towards one another.” A similar feeling of compassion is present in the off-kilter garments. Subkoff  has always had a penchant for beaded dresses from the 1920s, and these were back and looking fresh. Deco beading was applied to pieces for men and women, and this incongruity was perhaps best exemplified by the pairing of a gray utility suit with shimmering white bead work (there’s a well-considered Martin Margiela method in these de- and reconstructed pieces). Subkoff believes that what good you do in the world becomes an ever growing legacy. She’s been serious about sustainability for decades and hopes, through her actions and messaging, to inspire others to design and act sustainably (“Please, other companies or other people – copy this, do this,” the designer offered).

Collage by Edward Kanarecki.

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