For me, London fashion week kicked off with Molly Goddard‘s wonderful spring-summer 2019 outing. Goddard is known for her carefree way of staging a show – his season, we’ve had a Mediterranean vacation of sorts. Market stalls were set up alongside the runway, designed by her talented set-designer mother, Sarah Edwards. Some of the models, other than wearing frivolous daisy dresses and sweet gingham print short-sleeved coats, carried a salad. “It’s that moment when you’re ready for the party, but your mum asks you to go to the market”, the designer said backstage. All dressed up, but still in the ‘organising’ mode. Other than Molly’s beloved, signature tulle (which seemed be more down-to-earth that usual, not that colour-explosive), there were lots of pieces trimmed with frills. Take Edie Cambell’s second look, that white, mini-shirt-dress cut with a plunging neckline, with the meringue-ish detailing at the hem. That’s a perfect summer dress, no?
Collage by Edward Kanarecki.
Feel that freedom.
Publication: M Le Magazine du Monde April 2018 Model: Edie Campbell Photographer: Oliver Hadlee Pearch Fashion Editor: Charlotte Collet Beauty: Jen Myles Hair: Ward Stegerhoek
Publication: Vogue Paris April 2018 Model: Edie Campbell Photographer: Alasdair McLellan Fashion Editor: Aleksandra Woroniecka Hair: Anthony Turner Make Up: Linsey Alexander
Publication: Vogue UK December 2017 Model: Adwoa Aboah, Alewya Demmisse, Edie Campbell, Jean Campbell, Olympia Campbell, Matilda Lowther Photographer: Juergen Teller Fashion Editor: Venetia Scott Hair: Syd Hayes Make Up: Lucia Pica
It’s a season of happiness, that’s a sure thing, and you may like it or not. Molly Goddard, who’s devoted to ‘happiness’ since her London fashion week debut, is fully in the game. Edie Campbell with a glass of champagne in one hand and an e-cigarette in the other was the first sign that it’s gonna be fun. The models were spiralling and dancing down the runway, not walking. Well, who wouldn’t want to loose themselves to dance in one of Goddard’s signature tulle dresses? To a surprise of many, though, tulle wasn’t the season’s hero for Molly. And it’s great to see that the designer can pull off a brilliant collection, while emerging into new fields. Smocking jackets; modern day dame ball-gowns; layers of shiny embroidery over frocks; heavy boots worn with the lightest pieces. Those ‘ladies’ have balls. They might go to a Prince Charming’s palace and leave for a pub with pals (maybe Chavs, even?). Erin O’Connor, who closed the show wearing a loosely-fitted skirt underneath a dress, was yet another sign: British fashion, today’s or yesterday’s, adores Goddard and her girl.
Collage by Edward Kanarecki.
Publication: Vogue Paris September 2017 Model: Edie Campbell Photographer: David Sims Fashion Editor: Emmanuelle Alt Hair: Pierpaolo Lai Make Up: Hiromi Ueda
Publication: Vogue Paris February 2017 Model: Edie Campbell Photographer: Alasdair McLellan Fashion Editor: Aleksandra Woroniecka Hair: Anthony Turner Make Up: Thomas de Kluvyer
I like uniforms. They require no thought. Miuccia Prada.
Publication: System Magazine #8 Fall/Winter 2016 Model: Edie Campbell, Birgit Kos Photographer: Norbert Schoerner Fashion Editor: Katie Grand
Publication: Vogue UK September 2016
Model: Edie Campbell
Photographer: Alasdair McLellan
Fashion Editor: Kate Phelan