Pre-Party. Molly Goddard SS19

collage 3

For me, London fashion week kicked off with Molly Goddard‘s wonderful spring-summer 2019 outing. Goddard is known for her carefree way of staging a show – his season, we’ve had a Mediterranean vacation of sorts. Market stalls were set up alongside the runway, designed by her talented set-designer mother, Sarah Edwards. Some of the models, other than wearing frivolous daisy dresses and sweet gingham print short-sleeved coats, carried a salad. “It’s that moment when you’re ready for the party, but your mum asks you to go to the market”, the designer said backstage. All dressed up, but still in the ‘organising’ mode. Other than Molly’s beloved, signature tulle (which seemed be more down-to-earth that usual, not that colour-explosive), there were lots of pieces trimmed with frills. Take Edie Cambell’s second look, that white, mini-shirt-dress cut with a plunging neckline, with the meringue-ish detailing at the hem. That’s a perfect summer dress, no?

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Collage by Edward Kanarecki.

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