Hard Folk. Chopova Lowena SS24

Chopova Lowena, a relatively young brand, is stomping its way through a period of economic gloom, in a country severely hamstrung by the after-effects of Brexit and the pandemic, with good humor, common sense, and clever ideas. Emma Chopova and Laura Lowena’s weakness for folkloric whimsy with a streetwise swagger speaks for itself and keeps on enchanting the clients. Extra spice came courtesy of the casting, which took in friends, colleagues, acquaintances, plus mothers and brothers and boyfriends, resulting in a compelling line-up of characters you simply couldn’t take your eyes off. For their spring-summer 2024, the designers had chosen the skatepark as an homage to the “skater boy you love” (that’s Bulgaria-born, New Jersey-raised Chopova) “or the boy you want to be” (Somerset-raised tomboy Lowena-Irons). Tony Hawk made his presence felt in plaid pajama pants, graphic zip-up hoodies, board shorts and studded Ugg boots, part of a collaboration with the brand. The rest referenced the ancient Flora Day festival, held every May in the village of Helston in Cornwall, on England’s wild south-west coast. Comprising numerous processions and dances, including mermaids and maidens, angels and devils, it manifested in hand-embroidered broderie anglaise dresses, thick leather belts and a pair of knickers adorned with hundreds of beads and charms, and a particularly fabulous jacket made of white crispy ribbons like those you’d see on draped across a wedding car.

Collage by Edward Kanarecki.
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NET-A-PORTER Limited

Goth-y Funk. Chopova Lowena AW23

Chopova Lowena‘s style is a fine balance of alluring quirkiness and astonishingly great craftsmanship. For autumn-winter 2023, Emma Chopova and Laura Lowena went for their signature, funky eclecticism. The collection sees a ’70s ski-theme that somehow got caught up with Georgian petticoats, bloomers, cross-lacing, and bonnets. Trust the London-based designers to turn such a bonkers combo into an extensive collection of clothes and accessories that are at the service of cold-weather practicality as well as… fun. They’ve played with the idea of retro children’s patterned ski suits and sleepwear to come up with high-waisted checkered pajama-cum-snowboarding trousers, baby-bedsheet prints, and the piped-pocket detailing that made the whole recognizably Chopova Lowena. Genius cardigans – some with vintage baby-book doll characters dancing on the front, others threaded through with tartan ribbon tied in bows – evoke some sort of deranged Tyrolean classic, possibly an ode to one of Vivienne Westwood‘s signature looks. There are layers and layers to explore here, from heavy-duty brown leather ‘carabiner jackets,’ through ski-capris with frilly knees, stripy wool scarves, tights, and knotted-top beanies, all the way through to stuff that sorts out how a Chopova Lowena person parties – which is to say in lacy white and bows, but with a definite Goth-y attitude.

Collage by Edward Kanarecki.
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Hard-Folklore. Chopova Lowena SS23

For Chopova Lowena, spring-summer 2023 collection means first fashion show in the brand’s history. It has become a sort of tradition that the London Fashion Week goers are mass-swirling in the label’s signature multi-pleated carabiner-suspended kilts Emma Chopova and Laura Lowena’s business is growing organically, so going for a runway experience felt like the right step. The driving energy the designers unleashed on the runway, personified to the max by their gang of friends, family, collaborators, and street-cast models stomping through a loud cacophony of Bulgarian folk song, Lacrosse-match cheering, and metal music – it was fashion moment. “We had three months to fit everyone, so they all felt perfect. Right space, right sound, a great experience emotionally, a different way of walking,” Emma Chopova declared afterward. Standing next to her, Laura Lowena chimed in: “Yeah, we wanted to make sure the time was right, that we could really create the Chopova Lowena world for everyone to see. And I think that waiting was the right thing to do. Especially after such a quiet few years, it felt amazing to bring people – our community – together like this.” The impressive part was to see everything Chopova Lowena have been building up through their lookbooks and videos come to life, confirmed as a fully formed multiplicity of looks, prints, denim, tailoring, skirts over dresses, metal jewelry, tinsel knits, with mad-cozy boots, hand-drawn cartoony artwork, cotton armlets, and all. It’s all completely coherently styled and identifiable, yet simultaneously it looked as if each person was having a good time walking around in their own clothes. Men owned kilts and uniform skirts with conviction for the first time since Jean Paul Gaultier in the 1980s. Although, Lowena firmly pointed out, “we don’t really think in terms of men and women. We think of people.

Collage by Edward Kanarecki.
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New Eclecticism. Chopova Lowena AW22

Chopova Lowena‘ cult carabiner skirts are a runaway success, worn the world over by Fashion Week guests, pop stars, and Real Housewives. The brand’s monogram chain necklaces and upcycled jewellery sell out instantly, and their growing blouse and bag categories have set the business up well for the future. But Emma Chopova and Laura Lowena aren’t the type to take it easy. As Chopova says, “Every season we’re trying to do new things, things that don’t feel like us. It’s interesting to see how we can make new categories our own.” For autumn-winter 2022 they have tackled suiting. “Skirt suits felt the most Chopova Lowena, obviously,” says Lowena. Theirs are made with a rounded double breasted jacket and pleated miniskirt, in deadstock orange plaid or deadstock silky synthetic. Necklaces and bracelets are laced into the collars and cuffs so that the pieces jingle and sparkle. The integration of metal chains into their clothing comes from their research into medieval dress. Each season, the designers clash a folk reference with a sport one – this time they’ve landed on ice hockey versus Renaissance Faire, extrapolating tying and knitting details and armor-like finishes and titling the collection “kiss the hare’s foot,” a medieval expression used, per Chopova, “for when you miss dinner but savor the leftover scraps.” A witty reference to their deadstock practice. The romantic-meets-brutal spirit of their collection works well, the CL boys and girls existing in an in-between. They are not pretty in their laced-together flocked dress with a white slip. They are not strange in a taffeta skirt made of 8 plaid panels, each knotted at the hem, worn with a fuzzy floral cardigan, the brand’s first earnest foray into knitwear. They are not silly either, even if rabbit-ear hoods and cartoon-print tops telegraph childlike humor. Standing boldly in their velvet tops and hardcore metal-trimmed trousers, they are something else, a new aesthetic, a new spirit of furious eclecticism that could only be Chopova Lowena. That’s the genius of their work: it simply cannot be mistaken for anything else.

Collage by Edward Kanarecki.

NET-A-PORTER Limited

In Folklore We Trust. Chopova Lowena AW21

In London, the new-gen designers thrive. Emma Chopova and Laura Lowena, the design duo behind Chopova Lowena, have always fused traditional folklore with sportswear, and this season they keep on building their style vocabulary. For autumn/winter 2021, they put emphasis on the ‘uniform’. “We were looking at the tension and strictness of school uniforms, but then the freedom of the vigour, colour and nature of horse jockeys and their riding attire,” they say of the brand’s most “challenging” collection yet. The designers traditionally use deadstock material sourced from Bulgaria, and this season they’ve added in some new fabrics and techniques. “We’ve used an appliqué, which is more like the horse jockey shirts… graphic shapes.” Buttons, meanwhile, were sourced from the biggest English button factory remaining in Nottingham. Having sewn about “70 per cent of the collection”, while adapting to “making linings and patterns”, the pair is making resilience and adaptability a cornerstone of their rising, sustainability-forward brand. Also, love the voluminous, patchworked dresses with ruffled sleeves!

Collage by Edward Kanarecki.