Chopova Lowena, a relatively young brand, is stomping its way through a period of economic gloom, in a country severely hamstrung by the after-effects of Brexit and the pandemic, with good humor, common sense, and clever ideas. Emma Chopova and Laura Lowena’s weakness for folkloric whimsy with a streetwise swagger speaks for itself and keeps on enchanting the clients. Extra spice came courtesy of the casting, which took in friends, colleagues, acquaintances, plus mothers and brothers and boyfriends, resulting in a compelling line-up of characters you simply couldn’t take your eyes off. For their spring-summer 2024, the designers had chosen the skatepark as an homage to the “skater boy you love” (that’s Bulgaria-born, New Jersey-raised Chopova) “or the boy you want to be” (Somerset-raised tomboy Lowena-Irons). Tony Hawk made his presence felt in plaid pajama pants, graphic zip-up hoodies, board shorts and studded Ugg boots, part of a collaboration with the brand. The rest referenced the ancient Flora Day festival, held every May in the village of Helston in Cornwall, on England’s wild south-west coast. Comprising numerous processions and dances, including mermaids and maidens, angels and devils, it manifested in hand-embroidered broderie anglaise dresses, thick leather belts and a pair of knickers adorned with hundreds of beads and charms, and a particularly fabulous jacket made of white crispy ribbons like those you’d see on draped across a wedding car.






Collage by Edward Kanarecki.
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