The ruched and twisted shapes, the sculptural pieces draped from wire – with the latest Y/Project collection, Glenn Martens revisits his greatest hits. “The whole idea of this brand is to reinvent techniques, construction, and to experiment as much as possible. That’s what we like to do,” he said backstage. Though the where-do-the-jeans-end-and-the-boots-begin question is sure to keep construction obsessives guessing, this collection was less oriented around pushing new shapes than it was in pumping up the surface interest of the clothes. Maybe because he is so well-versed in denim now at Diesel, it was the major leitmotif in this show. There were baggy jeans that buttoned up on themselves and boxy jean jackets, and even a faded denim caftan, but the real marvel was how Martens cut the material into thin biomorphic shapes, shredded it, and used it as embroidery – on everything from wool coats to clingy body-con dresses. A pair of tulle evening gowns, one in blush pink and the other in ivory, were also embellished with the denim shapes. They were the most delicate pieces ever to walk down a Y/Project runway.
Collage by Edward Kanarecki. Don’t forget to follow Design & Culture by Ed on Instagram!
Ecstatic moaning on the soundtrack and 200,000 boxes of Durex condoms on the runway both suggested that Glenn Martens will deliver a sex-positive Diesel collection. Before the autumn-winter 2023 show, the designer stated that in April the brand would be handing out half a million free company-branded Durex prophylactics in its stores around the world, promoting fun and safety. “We are a very cheeky, straightforward brand”, the designer added. Also cheeky were the first look’s Y2k-inspired low-low rise jeans – whose moto styling accelerated us into this collection. As is de rigueur at this house, denim innovation was front and center. But in overall, the line-up had nothing new to offer, as most of the ideas were recycled from Martens’ first offerings for the brand. Nomadically shaped knitwear had been finely plucked by laser into wild, but cool disrepair. Two cleverly tufted knitwear pieces – one pink on black, the other gray on black – were there to reflect Marten’s stylistic penchant for grown-out hair dye. Painted and over-layered utility wear in a subtly wild paint-splash camo contrasted with double layered jersey pieces from which the outer sometimes was peeled back to reveal the inner. Digitally distorted pictures of over-toothed smiles were used as close up prints on the phase of near-climax fits. The most intriguing pieces of all were from the hand-fashioned artisanal section; these included a long jacket of layered lining and a moto jacket that referred back to the opener artistically melted and then layered with another skin – accidentally vaguely condom-like in consistency – of membrane. Martens said rightly that he believes his Diesel design language is becoming ever more distinctly identifiable.
Collage by Edward Kanarecki. Don’t forget to follow Design & Culture by Ed on Instagram!
The energy at Diesel‘s spring-summer 2023 fashion show was… big. The brand’s creative director, Glenn Martens, claimed that the four inflatable human figures that straddled both each other and the middle of the monumental runway had been certified by Guinness World Records as the largest ever recorded. It was difficult to get an overview, but from my angle they appeared erotically intertwined. That Martens’s invitation came for the second season in a row accompanied by a sex toy – this time a big glass butt plug – further stimulated suspicion that this was their position. Another big statement was the number of people who could attend the show: about 3,000 people had bagged their free tickets online, while a further 1,600 were reserved for students. Most of the 200-ish remaining were there to work or influence. Since his first season at Diesel, Martens has been charged with revitalizing and democratizing Diesel. Fittingly enough, this is partially driven by Renzo Rosso’s ambition to take his company public. Whatever the motivation, this stadium show was powerful evidence of Diesel’s new audience.
Martens said the collection was divided into four chapters: denim, utilitywear, “pop,” and “extravaganza.” He added: “This is my recipe for Diesel; the four ingredients that I insist upon. Because this is only my second show here, and I think we need to keep showing it.” He said one overlying characteristic of the collection was distress: “All of the pieces are ‘imperfect’ through treatment and design. This is something I like, but it also goes back to that democratic instinct. We know Diesel is a brand for anyone who wants to relate, whoever they are, however they feel; everyone is individual and no two people are the same. Plus the piece is supposed to look ‘broken’ so that you can live with it forever – it is unbreakable.” Diesel’s denim expertise was on full display in this offering. It came layered in tulle, interwoven with lace and organza, or spliced into corsetry. The washes and treatments were manifold: Encrusted with croc-print overlays, reverse-sun-faded, garment-dyed into multiple colors. There was denim jersey and knit denim and flocked denim and fringed denim. Utilitywear included a two-tone olive bomber-and-pants menswear look and a long washed cargo dress, plus a series of nomadically postindustrial ragtag jersey ensembles – streetwear for the postapocalypse. Pop delivered acid-toned racer-back or spaghetti-strap minidresses sometimes garlanded with florals and contrast-colored lace. There was a hilarious black leather moto ensemble that seemed like it had previously been made to fit two wearers at once – back to those conjoined figures – before the second wearer had cut himself free to escape. Martens’s Velcro-fastened strap miniskirt returned in silver, as risky as before. A frayed logo jersey tank top and boob tube – both logo-printed and worn over some trompe l’oeil double-bonded denim pieces in black – signaled the extravaganza. This included two exploded bouclé coats made from torn and tufted Diesel-print fabric and a final, triumphantly tattered house-logo-print skirt south of a trucker.
Collage by Edward Kanarecki. Don’t forget to follow Design & Culture by Ed on Instagram!
From sustainability to Julia Fox, Glenn Martens’s first 18 months at Diesel have been dedicated to aligning the 1978-founded denim disruptor with both the deeper values and shallower preoccupations of now. In this resort 2023 collection he continued that mission through a further two-pronged emphasis on the serious and the superficial, with both sides of that binary expressed via Martens’s expertly twisted aesthetic. The serious bedrock continues to be in expanding the sustainable operations of this hybrid house. A reconfigured, jersey-specific core line named Diesel Essentials will from this collection forward be made from all-organic cotton, trimmed in recycled materials, and finished with “low impact” treatments and prints. Prime examples here included a fluoro trio of ruched asymmetrical skirts worn under a hoodie, tee, and turtle. On the side, Martens expanded the recently-launched Diesel Rehab Denim capsule – made from denim off-cuts, recycled cotton, and recycled elastane – into pieces including the season’s decadently pocketed utility pants and padded jackets. He added that a for-now exclusively Italian pilot scheme to buy-back and repurpose vintage Diesel through resale or upcycling is showing promising results. This responsible practice lends Martens’s Diesel ample clear-of-conscience wiggle room to play around with the brand’s ethos, which he said is: “to have fun, enjoy life, and be successful in every situation that you are in.” Highlights for sybarites included trompe-l’oeil bumsterish cut jeans for women and men, those ornamentally utilitarian pieces, acres of (sustainable) distressed and sometimes-waterproofed denim, retro-futuristic and logo-heavy clingy metallic knit dresses, gothically scripted skintight motowear, and a surprising diversion into tailoring. With Martens at the helm, Diesel has in short order pretty much defined its new manifesto of sustainable semi-seditious sexiness.
Collage by Edward Kanarecki. Don’t forget to follow Design & Culture by Ed on Instagram!
“It’s a bit like Gothic cathedrals, a Flemish vibe… like Bruges”, Glenn Martens described his spring-summer 2023 collection for Y/Project. Bruges is a tiny, ancient, weirdly beautiful city that never stops looking fresh because it was so madly built – depending on the time of day and the shape of your mood there are new angles of oddity everywhere. So Martens’s simile worked nicely. This stroll through Y/Project, held in the lush garden of an elite Parisian school on a raised gravel runway as shocked parakeets dashed above, combined his familiar symphonic weirdness with some stimulating fresh notes. The basenote remained distorted denim, imprinted with a so-cheesy-it’s-good Eiffel Tower logo that you wondered might be a gentle satire of the rumbustious graphics so favored at the designer’s day job at Diesel until he gently disambiguated that it had been in place here since 2013. There was a whole chapter of new trompe l’oeil pieces as a second season partnership with Jean Paul Gaultier. Instead of nudes this time the emphasis was on impressing the dressed-down – classic Y/Project jeans and vests and polos – on slips and rib-knits. There were hilarious flipped-finger earrings and four “evil baby” tops whose drawn-on distended bodies were based on a much-regretted tattoo on a drunk British guy that Martens had met while developing the collection. Possibly the most striking innovation of all – this season’s flying buttress – were the apparently impossible tank tops suspended at the shoulder by nearly invisible wiring. And yet the central architectural device underpinning all this seasonally-adjusted weirdness remained the malleable wire endoskeletons that allowed tailoring, denim, and alien eveningwear to be distorted into shockwave shapes. Like Bruges, it is worth revisiting again and again.
Design & Culture by Ed 