Looking at Maria Grazia Chiuri‘s time-line at Dior, which started about a year ago, one thing’s sure – she doesn’t care about the critics and suggestions of others. She likes going one clear, single-minded direction per season, making her overall work feel like a set of trends, rather than a consistent story told by an experienced designer. Let’s go navy this season, let’s do ‘feminism’ this time, oh, maybe let’s do a Western theme!

So, what’s on the table this couture season? Fifty shades of grey, literally (expect three, four looks kept in multi-coloured patchwork). Heavy masculine coats, fedora hats, dusty ball-gowns for cosmopolitan ladies of early 20th century – you would expect something more radiant for a brand’s 70th anniversary. “Honestly, it’s completely different to see the real archive and the image that some people have about Christian Dior. There’s so much daywear.” Thought it’s a haute couture show, where you don’t give a damn about something like ‘daywear’ and instead go for imagination. Talking of Dior, the man – the  bar jacket is here. With this exhausted piece, Chiuri checks the box every season, saying that she finds a connection with the brand’s founder. But Maria Grazia should focus on making Dior feel contemporary, even for a billionaire’s wifes who will buy it later in the atelier. Or, I guess, this sells well, if she’s still at the maison…

Collage by Edward Kanarecki (backdrop: Gordon Parks’ photo).