Ed’s Selection: A.P.C. Friends & Family 25% Sale

A.P.C.’s Friends & Family 25% Sale is here!

A.P.C. proudly stands for a kind of fashion that is understated, simple, and trend-proof. Jean Touitou, its founder, has often railed against the runway kind of fashion that’s disconnected from the streets and the reality. The sense of easiness he has mastered to perfection throughout 35 years of A.P.C. is captured in the spring collection which has the Parisian je ne sais quoi effect written all over it. The French label’s can’t-go-wrong-way is to focus on the details – think cool, vintage-y prints, smoothly tanned leathers and the crispness of shirting – but also denim expertise, obvious in the chic patchworked mini-dresses and in the authentic double pleats on a classic jean jacket-shirt.

Starting today*, you’re invited to enjoy the brand’s Family & Friends Sale and catch 25% off your to-be spring-summer wardrobe building blocks! Now, here are my favorite womenswear and menswear pieces…

* The sale goes live at 9AM DST on 17th of April.

ED’s SELECTION:


Boyfriend embroidered shirt



Louise trench coat

Jade Mary Janes shoes


Poppy skirt


Dalia mini-dress


Warvol shirt



Aurelia mini-dress

Leah ballet flats

FRIENDS AND FAMILY SALE: 25% off the WOMEN’s SPRING Selection.


Trek overshirt

Iggy low sneakers


Item sweatshirt



Math jeans shirt



Petit Standard jeans

Axel tote bag

Antoine polo shirt

Thais baseball cap

FRIENDS AND FAMILY SALE: 25% off the MEN’s Spring Selection.

A.P.C. US

Chic Interaction. A.P.C. x Natacha Ramsay-Levi

For its 22nd Interaction, Jean Touitou invited designer Natacha Ramsay-Levi to revisit the great A.P.C. classics. Known for imagining clothes that reveal the personality of their wearers, Natacha Ramsay-Levi, former Louis Vuitton and Chloé designer, also likes to push the boundaries of masculine/feminine binarity.

It is with this state of mind that Natacha Ramsay-Levi has taken on the materials and emblematic pieces of the A.P.C. wardrobe: denim, poplin, cotton gabardine, which she twists in her own way, rethinking proportions.

Here are my favorite pieces from the capsule collection, which has dropped today!

ED’s SELECTION:


Lemaitre top

Cartel belt – this belt will age SO well in your wardrobe.

Horace trench coat – cropped trenches are a thing now!

Versailles shorts

Concarneau sandals – Natacha did similar sandals at Louis Vuitton under Nicholas Ghesquière’s direction, a very distinct chunky sole.


Rosario Small bag

Madame De Rivoli dress – a super chic over-sized shirt that can be worn as a breezy mini-dress. Soooo Parisian.

Madame Recamier trench coat

New Haven T-shirt

Clinteau jeans – are these the new perfect jeans?

Sainters denim jacket

A.P.C. US

Real. A.P.C. AW23

Ending this Paris Fashion Week (it did feel like a month, though) coverage with an A.P.C. collection that captured the authentic, real, charismatic youth of Paris. “The kids are all right” was Jean Touitou’s conclusion of his latest show. Paraded in front of a crowd of press, brand friends and buyers in typically low-key style at the brand’s Rue Madame base, the collection was a highly personal presentation, modeled by Touitou’s daughter Lily and her teenage classmates from Paris’s École Diagonale. Perhaps Touitou felt the need to emphasize the family-run spirit of the label he founded in 1987. After all, last week came the announcement that L Catterton, the LVMH-backed private-equity group, had taken a majority stake in the company. “The young people who are going to walk this runway are like veterans. They experienced the raging of their hormones in a bunker with their parents during the COVID crisis,” he said. “That crisis could have wiped us out as a brand. We survived that war by getting stronger. Everybody you see here was born in 2006, and I think it’s a good metaphor for the sort of transmission process we started recently.” What followed was a determinedly youthful take on A.P.C.’s well-honed vision of Gallic urbanity, each look a nod to what Touitou called “a tribe” in a backstage debrief postshow. There was a Take Ivy preppiness to Japanese selvedge denim miniskirts and high-waist jeans worn with stripy shirts and shiny penny loafers; a street-inflected attitude to gray marl sweatpants and nylon flight jackets; a grungy insolence to flannel shirts worn with slip skirts, fluoro T-shirts, and scuffed plimsolls. And what stunning teenagers! All with their own carefully considered quirks – a snazzy Bananarama hairstyle here, swooping black eyeliner there – and forming a touching antidote to the celebrity-packed catwalks to which we’ve become accustomed. “I love this idea of no casting. You don’t say to people, ‘You’re too tall, too fat, too this, too that.’ Everybody was just cool about it,” said Touitou, who confirmed that, post-partnership deal, he will remain creative director of the brand alongside his art director wife, Judith.

Collage by Edward Kanarecki.
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NET-A-PORTER Limited

Uniform. A.P.C. SS21

Many brands release their spring-summer 2021 collections right now, a month after the fashion month frenzy. For many, it’s the season of uncertainty. While the clothes will be produced, will anyone buy them? Will there be a reason to shop again? Will 2021 be saved by the vaccine or doomed by the total lockdown? This is a pack of questions that disturb everyone, from small labels to big players. And of course, the present times are also full of anxiety. On a video call with Vogue, Jean Touitou predicted that 2020 will “end up not as catastrophic as we thought at first” for brand A.P.C. Naturally, he had a theory as to why. “Is it because we do clothes,” he asked, “instead of just images of clothes?” Not waiting for an answer, he commented, “Reflection counts for more than substance” in this industry. These days, Touitou is coming around to the idea of content, “as long as it’s ‘very personal’ and ‘matter-of-fact.’” He said he’s considering a podcast series in which he and his three kids play a song and talk about its maker; episode one may feature “Arnold Layne,” a Syd Barrett tune off This Is Pink Floyd and the band’s very first single. “Playing music with our kids, nobody can do that but me,” Touitou reasoned. It’s thanks to Jean and Judith’s daughter Haydée that Tim Elkaim shot this season’s look book. She hired him for her magazine, The Skirt Chronicles, before he got this gig. “A virtuous circle,” Touitou called the familial give-and-take. What about the clothes? There’s lots to love, pretty much as usual with A.P.C. The oversized jeans with off-center button flies that first made an appearance last season returned here, and the same treatment was applied to a raw denim mini. All of the button-downs were buttoned up to the top and finished with a thick gold chain worn high under the collar. In one case, a chambray shirt was accessorized by three chains. Cool classics that have that Parisian soul – this just can’t go wrong.

Collage by Edward Kanarecki.

In Consistence We Trust. A.P.C. AW20

Jean and Judith Touitou presented their autumn-winter 2020 collection as look-book shoot instead of runway – the event was cancelled due to the coronavirus concern. A.P.C. is about product consistence, so don’t expect abrupt newness. However, this season, the styling had changed. The model in look 1 wore a pair of size 35 jeans – Jean’s own size, he said – in which the button and button hole were moved off center to accommodate for the extra fabric. She’s probably more like a 25. Boys got the same oversized treatment. On a back pocket, a white cardboard information label peeked out with washing instructions. Most of the time the jeans were accompanied by a wool sweater, tied as a scarf. Additionally, there were some lovely printed midi-dresses and minis, very thrift-Parisian-chic that rules among the locals. What about the rumour saying that Jean is selling A.P.C. “I don’t want to, I don’t need to,” he said. “I have total freedom, I have a good life. I’m not 14 hours in the studio. No, no. I’m okay.” Thanks God.

Collage by Edward Kanarecki.