Louise Trotter‘s take on Lacoste gets better and better with every season. Golf bags, kiltie loafers, and signature green crocodile logo were all over the autumn-winter 2020 – Trotter knows that a brand like this needs its codes to be nurtured continously – but there were other additions. The designer has not abandoned the brand’s tennis heritage for its neighboring sport at the country club – through these golf-inspired pieces, she is paying homage to René Lacoste’s wife, Simone de la Chaume, a champion golfer whose legacy has been overshadowed by her husband’s embroidered gator. In De la Chaume’s heyday in the 1920s, shin-grazing pleated skirts and deep-V knitwear constituted the on-green look for women; here, Trotter refigured these silhouettes to be lighter, breezier, and in flashes of pastel colors. Styled as total looks – according to stylist Suzanne Koller’s own wardrobe rules – these golfing ensembles had a quirkily modern feel without veering too far into costume. The colour palette of the collection was definitely one of the most inspiring this season. I think buyers and editors aren’t really taking the new Lacoste seriously. And they actually should: it’s great.
Collage by Edward Kanarecki.