Io Sono L’Amore. Zanini AW20


Marco Zanini‘s small, name-sake label launched a year ago, and though the challenges are constant, he now finds himself with a roster of top boutiques around the world and the kind of personal satisfaction that comes from doing precisely what he wants after many years of working for other companies. This also is reflected in the garments: there’s no compromising at Zanini. Not on materials, not on the finishings on the inside of the garments, and definitely not on his silhouettes. For autumn-winter 2020, Zanini’s interest turned to traditional English wool flannels, which he cut into mannish two- and three-piece suits that he lined in white linen. Another wool jacket and matching full skirt were lightly hand-quilted. The thick cashmere knit worn with another big skirt looked just perfect, worn with a cameo necklace and a cotton poplin shirt underneath. Very, very Milanesa. This collection made me think of Luca Guadagnino’s masterpiece “I Am Love”,  starring Tilda Swinton as Emma. I can see Zanini’s delightful silk eveningwear worn around the wonderful Villa Necchi Campiglio and his daywear being Emma’s day-to-day basics. And in our reality, Marco’s brand is gradually stealing hearts of clients who don’t need logos and one-season statements, but want a garment that will forever feel luxurious and beautiful.

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Collage by Edward Kanarecki.

The Love for Details. Zanini SS20

Marco Zanini‘s name-sake label – Zanini – is the antidote for seeing too many big brands with their four or more collections a year that, simply speaking, lack any substance. Zanini is a quiet mega-talent, whose aesthetic and precision in making clothes isn’t based on random references and muses. His clothes are of the best possible quality, they are luxurious, but in a peaceful, logo-less way – they are investment pieces. His debut, autumn-winter 2019 collection, was a promise of great things to come. And here we are in the spring-summer 2020 season, and Marco impresses even more. All of the materials were uniquely developed for him, from the “crispy” checked cotton of a smock dress to the super-deluxe washed ivory satin of a tank dress, double-layered for ease of wear and comfort. Zanini pays attention to the smallest detail: the way a coat sleeve gathers at the elbow; the tie at the back of a mannish jacket that creates a womanly hourglass shape. The designer’s point of view has been at least partially formed by his roots – he’s Swedish on his mother’s side. “Scandinavia is in love with little details that you could call nothingness,” as he puts it. “But they are everything to me.” Love.

Collage by Edward Kanarecki.

Good To See You Back. Zanini AW19

Marco Zanini, how good to see you back! This truly talented designer of Italian-Swedish origins had his stints at Rochas (those were truly brilliant seasons comparing to today’s state of things at the brand) and Schiaparelli, then did a few capsules for Santoni, and disappeared from the radar for a while. Now he’s back, better than ever, completely free, with his own namesake brand – Zanini. What it’s like to be on your own? “Finally, independence!” he told Vogue. “Of course, it’s a gamble, but this way feels more conscious, more authentic.” Zanini is thinking small, and proudly so – two collections per year, well-edited line-ups, quiet showroom presentations. But sometimes, less is really more. His debut collection can be described in one term: exquisite. Beautiful, beautiful tailoring and coats that you will make you drool. Cozy knitwear and beanies made in collaboration with his sister, Miki Zanini, who’s an avid knitter. The designer was in Japan last summer, and he came back with kimono silks that he’s cut into seamless bias dresses, airy and laid-back, but surprising with their construction. He can produce them in limited editions of two, a small number, but true to Marco’s intimate approach. “A lot of us are looking for something special, not overexposed.” That’s a fact. At a first glance, you might say that Zanini is the Milan alternative of The Row – one-off, logo-free, top-notch quality garments. But comparing to the Olsens and their uncompromising minimalism, Marco’s brand radiates with warmth and tactility. Summing up, Zanini is one of the best things I’ve seen in Milan this season.

Collage by Edward Kanarecki.

#InstaLOVE – April, 2016


@lanemarinho / I wrote about Lane’s handmade shoes here. And then, I fell in love with her visually nutritious feed for good! 

I am an Instagram maniac and I openly confess that I spend too much time on filtering my feed. But it’s irresistible, when you have so many great accounts to follow! If you are ready for a dose of beautifully curated walls, inspiring photos and delightful shots – see my April recommendations!


@mzmarcozanini / Former Rochas and Schiaparelli designer, Marco Zanini, shares his love for Nordic furniture and interiors, posts rare #TBT’s of Martin Margiela and revives his personal, fashion highlights of his career. Whenever I see him posting a picture, I wonder when will he come back to the industry…


@jeannedamas / Jeanne Damas is my Parisian-girl crush, whenever she’s posting her feet in a balloon-filled  bath or wears high-waisted flares. A must-follow, if you ask me.


@_ikakok_ / Kasia Korzeniecka’s marble-like patterns are made using the water painting technique. They are abstract, colourful, a bit chaotic and very moody. Perfect to look at, when you want to stress out after a long, exhausting and boring no-Instagram day.

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@glossier / Although I am not a beauty-blogger and I laugh at beauty tutorials, the New York-based cosmetic brand, Glossier, never fails to deliver inspiring, casual-retail tricks. Past weekend, the brand gave away 500 #GlossierPink roses at the Bedford Avenue subway station. Nice, huh?

AND, if you want to follow one more account on Instagram… why don’t you follow, ta-da, @designandculturebyed?