The Love for Details. Zanini SS20

Marco Zanini‘s name-sake label – Zanini – is the antidote for seeing too many big brands with their four or more collections a year that, simply speaking, lack any substance. Zanini is a quiet mega-talent, whose aesthetic and precision in making clothes isn’t based on random references and muses. His clothes are of the best possible quality, they are luxurious, but in a peaceful, logo-less way – they are investment pieces. His debut, autumn-winter 2019 collection, was a promise of great things to come. And here we are in the spring-summer 2020 season, and Marco impresses even more. All of the materials were uniquely developed for him, from the “crispy” checked cotton of a smock dress to the super-deluxe washed ivory satin of a tank dress, double-layered for ease of wear and comfort. Zanini pays attention to the smallest detail: the way a coat sleeve gathers at the elbow; the tie at the back of a mannish jacket that creates a womanly hourglass shape. The designer’s point of view has been at least partially formed by his roots – he’s Swedish on his mother’s side. “Scandinavia is in love with little details that you could call nothingness,” as he puts it. “But they are everything to me.” Love.

Collage by Edward Kanarecki.

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