
Marni
What’s Hot (29.3.17)

Stangeness and Charm. Marni AW17

Francesco Risso is Consuelo Castiglioni’s successor at Marni, and yesterday we’ve seen his first collection for the brand’s womenswear line. He used to work at the design studio of Miuccia Prada, so no wonder why off-beat femininity is rooted in his aesthetic; leading Marni, Milan’s most avant-garde house, means that he needs to communicate the way Castiglioni did. Mixing contemporary with old; unconventional prints (most likely, really bold florals) and strangest textiles; experimenting with the garment’s silhouette. In his autumn-winter 2017 collection, Risso checked all the points with success, sending a line of models sashaying in synthetic, fluffy furs, colourful raincoats and heavily sequined dresses (best in the brightest shade of turquoise you’ve ever seen). But Marni is also known for its architectural approach to footwear, whether we’re speaking of platform sandals or ornamented heels. Francesco achieved the ‘beautiful ugliness’ with mid-length, patent boots, elevated by fur sticking out at the top.








Men’s – Francesco Risso. Marni AW17

In the fashion industry, and precisely in Milan, there are two types of debuts. Like Alessandro Michele at Gucci, where he scored ten marks out of ten from the editors and buyers; and like, for example, at Roberto Cavalli or Jil Sander, where even the term ‘debut’ doesn’t make anyone ecctatic. Francesco Risso‘s debut collection at Marni falls into the latter camp – in fact, some of the least-informed guests could have thought it’s just another great Marni collection, without any big changes going on. A Prada alumni, who was raised on Miuccia Prada’s and Consuelo Castiglioni’s (Marni’s founder) neo-Italian aesthetic, presented his first collection for the conceptual brand in form of a menswear show. Lanky-looking models with long hair wore fluffy shearling coats, checked sweatpants, too-big trousers and 70s striped knits. Lemon-yellow sweatshirt with a fur lining looked equally Marni-geek, as the colourful beanies and pajama shirts. You can’t judge a designer by his first collection, but I’m quite sure Risso’s Marni won’t go through collossal rebranding and major advertising campaign, like Gucci or Balenciaga did in the past months. It’s quintessentially Marni – and who doesn’t love Marni as it is?






Everyday Armor. Marni SS17
Marni is like nothing else. Why? Consuelo Castiglioni, same as Miuccia Prada, doesn’t care about others. That’s why collections of these two inspiring, assertive women always feel different from the rest. They are invisibly signed with their own signatures. But exceptionally this season, it’s Consuelo who wins the Italian game: her spring-summer 2017 collection is remarkably beautiful, and I might name it as the most brilliant outing of all Milan-based brands we’ve had an occasion to see. Its drifty, baggy silhouttes in cream white; the “hips don’t lie” pockets on dresses and pantalons; unobvious sexuality concealed in those voluminous, draped pastel-green dresses. I have a soft spot for Marni and its modern concept, but for the last few seasons I had a sense that the ready-to-wear collections were monotonous, and Castiglioni rested on her (well deserved) laurels. Now, it’s different: I’m really into the layered-up looks which reassemble women’s armor for everyday routine. Standing ovations for this one!







