Men’s – Francesco Risso. Marni AW17

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In the fashion industry, and precisely in Milan, there are two types of debuts. Like Alessandro Michele at Gucci, where he scored ten marks out of ten from the editors and buyers; and like, for example, at Roberto Cavalli or Jil Sander, where even the term ‘debut’ doesn’t make anyone ecctatic. Francesco Risso‘s debut collection at Marni falls into the latter camp – in fact, some of the least-informed guests could have thought it’s just another great Marni collection, without any big changes going on. A Prada alumni, who was raised on Miuccia Prada’s and Consuelo Castiglioni’s (Marni’s founder) neo-Italian aesthetic, presented his first collection for the conceptual brand in form of a menswear show. Lanky-looking models with long hair wore fluffy shearling coats, checked sweatpants, too-big trousers and 70s striped knits. Lemon-yellow sweatshirt with a fur lining looked equally Marni-geek, as the colourful beanies and pajama shirts. You can’t judge a designer by his first collection, but I’m quite sure Risso’s Marni won’t go through collossal rebranding and major advertising campaign, like Gucci or Balenciaga did in the past months. It’s quintessentially Marni – and who doesn’t love Marni as it is?

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