Obsessed: Prada AW24 Menswear

July 23, 2024 | Design & Culture by Ed

Some of Miuccia Prada and Raf Simons‘ ideas might not resonate immediately when seen on the runway. But six months later, the moment they arrive to the stores, these concepts become more approachable – and turn into obsessions. A menacing tension felt palpable once the models, dressed as corporate commuters, walked on the raised glass floor with a stream running through a meadow beneath. But when you put Prada‘s autumn-winter 2024 venue aside, you see great, great menswear – and accessories, like the wool caps in the most striking shades of green, yellow and red. The collection itself consisted of ultimate classics of menswear, as Simons listed for “the businessman, the working man, the thinking man.” The Prada twist was about touches that subverted these safe spaces of identity, enticing the wearer to surround himself with nature. Narrow-fit raincoats, tweed chore jackets, three-button gray topcoats, and gold buttoned naval outerwear all offered a route outdoors. This is a Prada outing that offers safeness and quintessence, clothes-wise.

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!

Hey, did you know about my newsletter – Ed’s Dispatch? Click here to subscribe!

Men’s – Youthful Optimism. Prada SS25

June 17, 2024 | Design & Culture by Ed

After a couple of seasons dedicated to tackling problems of our contemporary times, Miuccia Prada and Raf Simons maybe aren’t in an entirely optimistic mood, but they are hopeful for the future – and the young generation. The spring-summer 2025 menswear Prada collection was dedicated to the feeling of “just going” with your guts when you’re young and not overthinking it too much. That was reflected in the seemingly pre-loved clothes, crumpled and creased, mismatched and cropped as if a couple of sizes too small. Simons explained: “There are elements that are female, masculine, coming from mom, dad, grandad, grandmother. Maybe things from your memories… and fantasy!”, interjected Prada. Although the designers didn’t want their new season effects look too constricted or contrived, it a bit was the case with the Lego-colored boiler suits (Simons just can’t help but return to them. Maybe he will get it right one day?). But there were also pieces in this collection that truly feel investment-worthy: pony-hair black coat with short sleeves, tops illustrated with graphic artworks by Bernard Buffet, cool wind-jackets in rave tones, slinky cardigans. The first look’s blonde-haired model who opened the door of the show venue’s toy-ish, white house wore a very Milan-coded outfit: a thin, v-neck navy sweater, sartorially-elegant grey pants with pleats and a pair of vintage-y sneakers. How Prada!

Need a Prada wardrobe fix?

ED’s SELECTION:

Men’s Saffiano Leather Logo Triangle Crossbody Bag

Men’s Denim Trucker Jacket

Men’s Silk Bermuda Shorts

Men’s Silk-Cotton Sweater

Men’s Show Nylon Bomber Jacket

Men’s Gingham Poplin Sport Shirt

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!

Hey, did you know about my newsletter – Ed’s Dispatch? Click here to subscribe!

Lady Girl. Miu Miu AW24

March 7, 2024 | Design & Culture by Ed

“Every single morning, I decide if I am a 15-year old girl or a lady near death“, Miuccia Prada told Vogue in her recent profile. Looking at her latest Miu Miu collection, Miuccia definitely felt like the first, but with perspective of an experienced woman who has lived a LIFE. It seems that while being 74 years old, the designer has never felt that liberated creatively. She knows her codes. She knows what’s up. She’s loves to mess it up, and she understands exactly how to make the industry fall on its knees.

Again, Miu Miu is the winner of Paris Fashion Week, and the impact of the autumn-winter 2024 – styled by Lotta Volkova – will be perceivable in the way we interact with fashion for the next six months (or more!). Classics, uniforms and bourgeois staples are twisted and subverted, creating a collection just so multi-faceted and frivolous that you just can’t resist it. The show opened with shrunken coats in heavy wool, worn with cuffed slacks, mum’s pearls, and a roomy zip-top bag tucked under the arm. Capote’s “Swans“? Not really. The man-size gloves suggested the Miu Miu girl sees the world through a different lens. She’s on the ground with her two feet. Even while wearing her short little baby-doll shift dress sprinkled with strasse embroidery and lady-like wool suits paired with grey schoolgirl tights and black leather Mary Janes. “Everyone can choose from them, to be a child or a lady”, said the designer after the show, which included some models who were nearer to the designer’s age including Kristin Scott Thomas and Dr Qin (a Shanghai-based doctor and huge Prada collector).

This season, Miu Miu – which originally in the late 90s and early 2000s meant to be Prada’s sister line – has always been like a daughter, who sometimes hates her mother’s image, and sometimes looks up to her. By mother, I mean the Prada wardrobe. Silk 1950s skirts came in so-bad-it’s-good floral prints in the most acidic shades known to human eye. Even the family heirloom “mink” coats (they were actually dyed shearling) and the kind of chic LBD’s that Audrey Hepburn might have worn in “Breakfast at Tiffany’s” weren’t just classy, they were daring, they had nonchalance of a youngster. Miuccia, I love you!

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!

Hey, did you know about my newsletter – Ed’s Dispatch? Click here to subscribe!

Romance With The Past. Prada AW24

February 22, 2024 | Design & Culture by Ed

Prada o’clock is Milan Fashion Week’s prime-time. And with a collection like today’s outing, Miuccia Prada and Raf Simons once again confirm that their dialogue is the ultimate creative powerhouse. The autumn-winter 2024 collection, presented on a glass runway elevated above terrarium of moss and streams, is an exploration of notions of beauty, of a contemporary world formed by memories. Romance with the past is a recurring theme in Miuccia’s work, and it seems that Raf is feeling more and more comfortable with playing around with the old-fashioned feminine decorum: prim cardigans, lace, bows. But in case of Prada, the old always feel new, revelatory and simply unexpected. Dresses were covered in layers of ribbons, but don’t you dare calling it “coquette“. These women, a bit bourgeoisie, a bit activists, in their knee-length boots and biker caps, aren’t here to lounge. The suiting and outerwear looked “normal” in the front, but in fact was absolutely revealing in the back. Prada and Simons really indulged themselves in the richness of textures and layers: we have feathers, crushed velvet, butter-smooth leathers, technical cotton, fur trims. Speaking of leather, these cropped perfectos – styled with apron-like skirts – felt so good. If “sexy” wasn’t really addressed so far in the creative duo’s work, then this collection delivers many levels and ideas of sexuality, from something kinky, even perverse, to classic Old Hollywood allure (think housecoats with sharp waists and the cold-shoulder moment of the finale dress kept in the most hypnotic shade of Victorian purple). A total YES.

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!

Hey, did you know about my newsletter – Ed’s Dispatch? Click here to subscribe!

Men’s – Synthetic Environments. Prada AW24

January 15, 2024 | Design & Culture by Ed

“In this moment you can’t avoid talking about subjects that are relevant. For instance, nature.” As Miuccia Prada and Raf Simons jointly explained, the thinking behind their Prada autumn-winter 2024 menswear collection was intimately entangled with the notion of our natural environment – how we are insulated from it, and how to go back to it. Simons addeded: “Most people’s screensavers are nature but then at the end we sit in this very synthetic human made environment.” A menacing tension felt palpable once the models, dressed as corporate commuters, walked on the raised glass floor with a stream running through a meadow beneath. The patches of highland greens contrasted with the synthetic green of the wool caps worn on the runway. The collection itself consisted of ultimate classics of menswear, as Simons listed for “the businessman, the working man, the thinking man.” Most wore ties. The Prada twist was touches that subverted these safe spaces of identity, enticing the wearer to surround himself with nature. Narrow-fit raincoats, tweed chore jackets, three-button gray topcoats, and gold buttoned naval outerwear all offered a route outdoors. This was a Prada outing that offered safeness and quintessence, clothes-wise.

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!

Hey, did you know about my newsletter – Ed’s Dispatch? Click here to subscribe!