M/M Paris

A.P.C., M/M and Bruce

| Design & Culture by Ed

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I’ve recently scored the Transmission book by Jean Touitou on a discount at Voo Store, and I’m so, so surprised by some of the projects the founder of A.P.C. gave creative birth to. For example, back in 2008, the French label invited the art direction gurus from M/M Paris and the quite unlikely match –  Bruce Weber (he’s a risky topic, I know, but let’s acknowledge that the body of photography he created throughout his career is a masterpiece) –  to work on the advertising campaigns. For spring/summer, we’ve got Louis Eisner and Kim Noorda enjoying themselves on beach dunes, styled by Christopher Niquet. While for autumn-winter, we’ve got Gia Coppola enjoying a breakfast with her lover. This time, however, M/M and Bruce took Joe McKenna as the stylist. What I love about the two campaigns is the warmth conveyed by Weber, and the artistic touch brought by M/M Paris’ doodle-like logos. They feel realistic, yet magical at the same time.

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#InstaLOVE – January 2017

| Design & Culture by Ed

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@mmparisdotcom

I am an Instagram maniac and I openly confess that I spend too much time on filtering my feed. But it’s irresistible, when you have so many great accounts to follow! If you are ready for a dose of beautifully curated walls, inspiring photos and delightful shots – see my January recommendations!

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@park_wien / Vienna’s most daring clothing store has literally the most advanced-in-style Instagram model. Following a Haider Ackermann- and Petar Petrov-filled spot located in Austrian capital is a daily pleasure. Inspiring!

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@renatalitvinovaofficiall / Russian film director, screenwriter and actress, who is both – a captivating, Slavic beauty and a friend to too-cool-for-you Vetements pack. She wears Balenciaga like no one else.

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@mmparisdotcom / A Parisian graphic studio. Famous for their memorable Inez & Vinoodh feat. Nicolas Ghesquiere’s Balenciaga campaigns, M/M Paris continues to thrive with their remarkable aesthetical point of view. Follow them for their daily ‘triple stories’ and upcoming collaborations.

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@frederikkesofie / Céline favourite, Scandinavian blonde. No need for a further explanation.

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@iam_hyun / In case you’re looking for one more (and you already follow about 50) flower-loving account. You’re welcome.

AND, if you want to follow one more account on Instagram… why don’t you follow, ta-da, @designandculturebyed?

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NET-A-PORTER