I’ve recently scored the Transmission book by Jean Touitou on a discount at Voo Store, and I’m so, so surprised by some of the projects the founder of A.P.C. gave creative birth to. For example, back in 2008, the French label invited the art direction gurus from M/M Paris and the quite unlikely match – Bruce Weber (he’s a risky topic, I know, but let’s acknowledge that the body of photography he created throughout his career is a masterpiece) – to work on the advertising campaigns. For spring/summer, we’ve got Louis Eisner and Kim Noorda enjoying themselves on beach dunes, styled by Christopher Niquet. While for autumn-winter, we’ve got Gia Coppola enjoying a breakfast with her lover. This time, however, M/M and Bruce took Joe McKenna as the stylist. What I love about the two campaigns is the warmth conveyed by Weber, and the artistic touch brought by M/M Paris’ doodle-like logos. They feel realistic, yet magical at the same time.