Men’s – Naive Years. Prada SS16

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Youth and naive were the main keywords behind the recent Prada collection for men (and women). Miuccia Prada made everybody confused this time, bringing on the wardrobe of messy, skinny boys, which wear over-sized socks, “poor looking” sweatshirts and turlenecks-under-shirts. I am not just uncertain about what it all means (the rabbits and rockets on knitwears, the post-Soviet attitude kept all around these clothes), but whether I actually like or dislike the collection, as Prada bases her ideas on the power of ‘ugly’, transforming it into something strangely desirable. By that, I mean the clothes from SS16 are not beautiful at all – they are definitely ugly. The way the models wore the jackets; the perverse short shorts; even the creepy colour palette made it all look like a wardrobe of a crusty. It felt like seeing a Gosha Rubchinkiy show, but sponsored by a major luxury house.

As usually, Miuccia did not forget about girls. In this collection, almost 50% of the models were girls. And their outfits did not really differ from the boys. Slouchy, over-sized rain coats; mini python skirts; same, pixellated prints on knits, which told a story of naive childhood, where the boy dreams of being an astronaut while the girl is pretending to be a bunny. However, the collection definitely told a more “parental advisory” kind of story – one of the main inspirations behind the women’s collection was the famous film, Female Trouble by John Waters. The cat-eye makeup and kitten heels with socks instantly transported us back to Chicklette and Concetta, the symbols of bad-girl defiance from Water’s 1974 work of genius. These troublemakers have made their presence  in Miuccia’s world more than once (Miu Miu SS15, for instance). As you see, there is always a kind of pleasure while interpreting Miuccia Prada’s collection – even though some are definitely not in my taste. This collection represented a mingle of many topics and ideas – childhood, femininity, fake modesty and of course, ugliness. All of those often appear at Prada, but they are always presented in a new, reflection-causing way.

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Massimo’s House. Emilio Pucci Resort’16

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It’s been a while since I have written anything about Emilio Pucci. I won’t hide it, the Peter Dundas era always not significant for me. His super sleek Pucci women felt so unexciting, that there is no wonder why he left the house to move to Roberto Cavalli (burp). But the first collection by the new creative director, Massimo Giorgetti, has something that caught my eye. The designer of ultra-trendy MSGM, brought some eccentric vibe into the heritage house of kaleidoscopic prints and luxury goods – amazing fringe coats, youthful florals and eye-killer colour combinations. Giorgetti’s side-buttoned blouses – a nod to the Pucci printed silk scarf—sat strangely on the body, while his one-shoulder deconstructed button-downs featured peculiar, exaggerated sleeves. Giorgetti has a sense of measure about eclecticism: his women didn’t look odd, but rather like the Clueless characters which suddenly appeared in Milan.

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London in Brazil. Marques Almeida Resort’16

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After winning the LVMH Prize, Marques Almeida quickly updated their brand schedule, by introducing a new season to it – Resort. And for their first Resort, Marta Marques and Paulo Almeida went to Brazil with their muse, Sofia, to photograph and present it. The effects? A collection of wearable clothes, which have a very specific MA signature. Special denim tops with ruffles; grungy silhouettes; bold colours. And lovely dresses which were styled in unusually elegant way. Loose-weave light knits were slashed and knotted just like their tattered  T-shirts, which came reinvented here as beachwear. Digital jungle-print silks and florals were a clash of femininity and the typical rawness Marques Almeida has in its codes. It is worth to mention, that going to Brazil was worth it – the clothes looked really laid-back and the lookbook will definitely catch your eye.

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Female. The Row Resort’16

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The Row makes minimalism and “effortless” luxury its routine, and we all know it by observing the last years of Mary Kate and Ashley Olsen at their brand. Resort 2016 tells a story about artists like Constantin Brâncuși or Jean Cocteau. They thought of a painter in his studio, in his oversize painter’s blouse that’s cinched at the waist. This image is balanced with the strong feminine spirit. And this wardrobe is her outside weapon filled with well tailored pieces for every scenario or journey she might encounter. She might be as laid-back as can be in a robe – or in enough layers to cast her sophistication and her strength.

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The Big Ruffle. Rosie Assoulin Resort’16

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Ruffles! Everywhere! On trousers, on shirts, on dresses – a ruffle mania. Rosie Assoulin presented a playful collection, which fused her all-time signatures with new ideas. The statement culottes had those huge daisy shaped cuts while her classy dresses smartly flipped into a fancy party or a friend’s brunch at the same time. Also, the Woodstock-like dyed over-sized trousers had a moment. But again, the ruffles were really the stars of this collection – the Curcuma coloured top with ruffled sleeves was everything. Just like the pink top which surrealistically reminded an ethereal waterfall made of ruffles. Although all of that might sound very “couture-ish”, mostly all of the clothes designed by Rosie are wearable and, definitely, ready-to-wear. Even though they might be really arty (but then, why they shouldn’t have a creative soul?).

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