Veronica Leoni follows an instinctual approach to design. Her way with fashion is thoughtfully raw, direct and soulful – spontaneity is her signature. Quira, the Milan-based label, is Leoni’s solo endeavor, named after her seamstress grandmother, Quirina. The spontaneous urge of the project is sealed with a family tie, and a sentimental value is woven to the background. Quirina was the reason why Veronica Leoni’s path started. The brand captures that ever-present idea into tangible form. The autumn-winter 2022 line-up – Quira’s second collection – is lensed by Paul Kooiker and features the amazing Guinevere Van Seenus. Voluminous cocoon dresses worn over slouchy pants; thick knits in bold colours and fluffy textures you want to touch and feel; flowing, light pleats contrasted with chunky clogs (or rubber boots); draped capes layered on top of masculine tailoring and crisp cotton shirts. That’s a lot to love. But this isn’t the first time you see Leoni’s hand in fashion. Two work experiences fine tuned the designer’s aesthetic sense: first she acted as head designer of knitwear at Jil Sander, under Sander herself. After that, Leoni was head of pre-collection at Céline for four years under Phoebe Philo (well, now we know why Quira feels so good). Today she is the creative director of womenswear at 2 Moncler 1952. Milan is gradually becoming a hub for new-gen designers, and Quira is a very promising addittion!
Collage by Edward Kanarecki.