Area‘s Piotrek Panszczyk and Beckett Fogg play along their own rules – and it certainly works. The pair presented their second see-now-buy-now ready-to-wear offering, filled with signature glitz, twisted with a pinch of Dada, and photographed by Paul Kooiker. Unlocking the ability to offer the full Area proposition has opened up a new galaxy of creative potential for Panszczyk and Fogg. The more conceptual pieces take the idea of duality, two ideas swirling together, and represent it literally in a spiral of fabric on bosoms and blazers. Models wear full face masks and giant crystal bow headbands, their feet tucked into platform disco-inspired clogs. The surreal look-book only makes the Area proposition feel all the more appealing, highlighting the more challenging garments and elevating the easy-in-approach ones. There’s a freedom in Area’s new path forward of fusing comfort, creativity, and smart e-commerce. That’s their gold recepe for a small brand thriving in harsh times.
Collage by Edward Kanarecki.