Ormaie Paris is a family run fragrance maison with roots deep in art and nature. Creativity is at the heart of the brand – Ormaie’s founders have brought together artists and artisans to write each chapter of the Ormaie story. All of the Ormaie fragrances (there are seven) are composed solely of natural ingredients with the ultimate goal of elegance and quality. The ultra-chic, geometrical flacons attract the eyes; the titles and descriptions of each of the perfumes excite the mind. Let’s see. Yvonne is modern homage to the classical feminine perfume, blending rose and the chypre notes with the scent of red fruits. Toï Toï Toï, a German expression ballet dancers say to wish good luck before going on to perform, labels a fragrance that evokes polished wooden boards of the stage and the dancer’s waxed ballet shoes. Meanwhile L’Ivrée Bleue is a narcotic scent that depicts the eroticism of Gauguin and the jungle themes of Rosseau. It smells dark vanilla, of rum and of the scents of the island. Oh my. Want more? Read here. Want to buy right away, impulsively, just like me? Well, at the moment Ormaie sells only at Barneys New York. New Yorkers, lucky you. The rest got to dream for a while.
Mondo Mondo is a jewelry and fragrance label based in Los Angeles. The brand provides a visual and sensual world inspired by archaic wonders and baroque ornamentation – there’s nothing simple about it, that’s for sure. Mondo Mondo, a name chosen for its cinematic undertones, utilizes the ancient art of storytelling to guide the designs. Intrinsically archetypal, Natasha Ghosn’s pieces become both personal and universal. Whether it’s a heart pendant, ‘Soleil’ earrings with rhinestone chains or (my favourite) ‘Friend’ ring in sterling, there’s something magical about those made to order goodies. The fragrance line by Ghosn is equally elusive, yet appealing. The descriptions of the six perfumes make you dream. I Like You In Velvet is summed in the following way: “in an iridescent cloud of iris and carrots I found my expression. Silk gloves, lipstick wax, silver like the movies. Ballet, jazz, and modern dance, too.” Then, we’ve got the greenish Cowboy. “Here the spirit of the Cowboy is represented as The Fool in this unisex fragrance. He is free, naive, and fearless. You can find him sleeping peacefully under the stars.” Tobacco, leather and grass combined with honeysuckle and coffee must be some sort of nasal ecstasy. Would love to try each of them, but the brand sadly doesn’t ship alcohol-based products to Europe. Still, whether you’re in USA or not, check out Mondo Mondo’s site for more!
The leathery scent of Santal 33 is like a drug. Bitter sweetness of Bergamote 22 is a sensual refreshment. Neroli 36 feels like liquid memoir of an Italian summer. I’m speaking of Le Labo, a brand that’s not just about (already) desirable branding, but powerful fragrances. Heralded as one of the best niche fragrances brands in the world, Le Labo boasts a core selection of unique fragrances and exclusive scents available in nine cities. Their newly opened store in Berlin‘s Mitte district is as delightful as the products available there. Those old tiles on the walls, heavy wooden counters, vintage sofas… honestly, wouldn’t mind staying here for much longer.
Alte Schönhauser Str. 26 / Berlin
Photos by Edward Kanarecki.
Starting in the late 18th century, the famed “Bully”, established in 1803 on Rue Saint-Honoré in Paris, made a name for himself (which he then wore with a double consonant). At the turn of the 19th century, perfumers were still the heirs of the craftsmen from the Ancien Régime, and the keepers of their trade secrets. The vogue of perfumes followed in the wake of a fresh openness to the world and to its novel, sometimes exotic flowers – as with Joséphine de Beauharnais, who imported to France and acclimatized new olfactory species and audacities. Bully welcomed the advances of science and cosmetics to formulate his own inventions in form of perfumes and scented oils. Among these, his remarkable skin care products achieved lasting fame. Throughout the Golden Century of beauty, which witnessed the invention of the first formulations of modern cosmetics and perfumery, the ‘officine’ gradually established itself as a trend-setter.
Today, Buly 1803 is reborn in Paris, on rue Bonaparte 6 in the sixth arrondissement, with a different spelling and a refreshed concept. Visiting their boutique was like entering a cabinet de curiosités, falling hard for the opulent marble furniture, antique illustrations on the walls, and Japanese porcelain flacons costing 3000 euros and up. Buly 1803 is a true gem and it’s quite unbelievable to find brands like this in our world of fast, mass-consumption.
All photos by Edward Kanarecki
Loewe opens a chapter in perfume industry, just like other prestigious houses with historic legacy. After the Spanish brands’ ready-to-wear and accessories rebirth sparked by Jonathan Anderson’s innovative direction, Loewe introduces 001 – but don’t think it’s another No5 à la Chanel coming up to your store. In fact, the brand calls their newest product a ‘creation’.
“The first rays of sunlight filtered through the window. A couple, the attraction, complicity, spontaneity among them… the purity of a unique moment. A moment in which everything begins. Their first conversation.” What might that suggest? A Morning After, so the result of fusing two fragrances, one for men and one for women. They fit each other so well, and so unexpectedly that when they are combined together, the two fragrances create a third scent. If a love couple has two perfumes, and they can mix their scents together creating a beautiful marriage – then this is what you call #RelationshipGoals.
The women’s version of 001 blends an upper register of tengerine, bergamot and sandalwood with lower hints of vanilla and jasmine. Men’s 001 combines the same top and core notes with tones of cedar and musk. Moreover, Loewe’s first fragrance packaging features photographic artworks of Karl Blossfeldt.
Discover the perfume here.