The Row has achieved a rare level of distinctiveness shared only by designers like Yohji Yamamoto and Giorgio Armani: you don’t need to see the full collection – just the silhouettes from afar – to know it’s theirs. Mary-Kate and Ashley Olsen maintained their signature no-photos policy at their intimate Paris presentation, and the images released for the pre-fall 2026 collection are neither lookbook nor editorial. They are supremely elegant black-and-white portraits of the models (and their comb-adorned hair) and the garments, photographed in the traditional, old-school couture way: front, side, back.
The collection features sublime sack dresses (which make Pierpaolo Piccioli’s attempts at Balenciaga look even more unfortunate), an absolutely heavenly full skirt with a beautifully cinched waist, airy balloon pants that convey sophistication rather than laziness, and a handful of crisp cotton shirts, probably meticulously studied on Charvet.
Once again, the photos reveal little – you can’t fully appreciate the subtle embroideries or sequin work – but they show silhouettes that unmistakably speak one name: The Row.
ED’s SELECTION:


The Row Vika Leather Sandals



The Row Lucja Oversized Belted Shearling Coat



The Row Violetta Asymmetric Paneled Silk-crepe Gown



The Row Idro Oversized Cotton-blend Corduroy Shirt



The Row Irene Lace-trimmed Silk-charmeuse Skirt

Collage by Edward Kanarecki.
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