Marinière. Officine Générale SS26

July 4, 2025 | Design & Culture by Ed

For spring-summer 2026, Officine Générale‘s Pierre Mahéo was thinking about turning the essence of Parisian style to a wardrobe ready for sea-side summer. It’s defined by pajama-inflected tailoring, with scrunched sleeves and nonchalantly rolled cuffs, but most of all, per usual with Mahéo, a deep dive into ultra-light materials, like lightweight “parachute” poplin, seersucker, and, for men’s and women’s suiting, a breezy blend of cotton and linen. In addition to the eternally chic marinière – what French wardrobe would be complete without it? – shirts were cut long enough to double as dresses, popovers had universal appeal, and swingy belts were fashioned from raw fabric knotted and fringed like a lanyard. My favorite look involved olive-green pants with pleats, styled absolutely effortlessly with a striped top, light-blue shirt, a navy jacket, and a pair of flip-flops (the footwear staple that very abruptly became this year’s prime menswear discourse). The perfect summer look is right here.

ED’s SELECTION:

Officine Générale Nanni Nylon Bomber Jacket

Officine Générale Gingham Seersucker Button-Down Shirt

Officine Générale Sophie Italian Wool Pants

Officine Générale Alex Brushed Plaid Button Down Shirt

Officine Générale Giovanni Wool Sport Coat

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!

Hey, did you know about my newsletter – Ed’s Dispatch? Click here to subscribe!

Downdressed. Officine Générale SS24

June 24, 2023 | Design & Culture by Ed

When it comes to French style, nobody does it like Officine Générale‘s founder and designer, Pierre Mahéo. For spring-summer 2024, the designer “wanted it to be simple, but when it gets too simple, it’s boring, so you sort of need to trick it with styling.” He added: “I didn’t want undressed, I wanted downdressed.” Those sentiments underscored what the collection upheld: a languid fundamentality that wasn’t plain, but truly desirable. Mahéo made a strong case that purity in form can still come with a little flair and dazzle. The beautifully cast show opened with a black-and-white toned palette, and paired tailoring, foulards, and loose, almost pajama-esque shirting. Waistbands were elasticized; socks and garters were knee high – it clashed undone and done up nicely, but fell, impression-wise, on the simpler side of things, which was exactly Mahéo’s intention. The super chic designer also mentioned, in his show notes, that a “cold and rainy” winter in Paris led him to inject a bit of warmth into the mix. Enter ultraviolet and teal tones, tank tops and breezy shorts. Officine Générale is known for elevated essentials, yet this all felt truly summery – like Mahéo was exhaling, and finding a new stride of easygoing magic in the moment. Oui, oui, oui!

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram! By the way, did you know that I’ve started a newsletter called Ed’s Dispatch? Click here to subscribe!

Le Sentiment. Officine Générale AW23

January 22, 2023January 22, 2023 | Design & Culture by Ed

I gasped a couple of times while browsing the Officine Générale autumn-winter 2023 collection. Those were gasps of utmost awe with Pierre Mahéo‘s take on the eternal French style, which is a combination of restrained elegance and exploration of the idea of uniform. For this designer, consistency of dress is a form of elegance that he not only studies but has practiced for decades. He’s always admired people who, by choice, design, default, or whatever, stay true to their own style. He, too, continues to wear, and cherish, a timeworn pea coat. “It’s about a sentimental relationship to clothing,” the designer offered backstage before the show, recounting how last autumn, when his team was brainstorming this collection, he realized he wanted to just focus on the two colors he’s been wearing himself for the past 30 years or so. “I don’t want to change things, I want to perfect them,” he said. Monochro-Mania therefore took shape as an ode to blue and grey, the two elemental colors of every Parisian wardrobe. For Mahéo, it was an essential exercise in exploring why he does what he does: why those colors, why he reinterprets them season after season, why continuity makes him happy despite the fashion pendulum’s inevitable swings. And, especially, expressing many things with a spare vocabulary, “in the same way that Serge Gainsbourg famously stuck to five pieces of clothing.” For the new season, the Officine Générale uniform might be a simple-looking T-shirt in wool jersey, layered over another and paired with matte wool trousers that are slightly more ample than they were last season. Here and there, Mahéo slipped in some iconic references, variously a military-inspired jacket that nods to the olive one worn by Al Pacino in Taxi Driver; a steel gray velvet jacket – perhaps worn with a touch of pink – that plays on Wes Anderson’s register; or a style of cape long favored by Prince. Here and there, a swirled print cropped up on a shirt and trouser, or a blue silk flower on a shirt (obsessed!). On the runway, the clothes gave an overall impression of reassuringly chic Rive Gauche style. Love it.

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!

Je Ne Sais Quoi. Officine Générale SS23

August 7, 2022 | Design & Culture by Ed

In the courtyard of Hotel de Soubise, Officine Générale‘s spring-summer 2023 looks came out languidly, arranged in color stories that shifted slowly across the cobbles in the waning evening sunshine. This was the brand’s 10th anniversary show, and yet so many people discover it just now. It was also one of those shows where you end up playing fantasy personal shopping, because this was less an impactful fashion pop song than carefully conducted piece of apparel mood music. After this gentle show had come to its end, founder Pierre Mahéo emerged to deserved applause. Backstage, the designer pointed out that around 80% of sales are currently outside France, and was refreshingly pragmatic about the formula he’s found. He said: “I think there is an evolution in what we show today in terms of styling, and in terms of putting things together, but the base is the fit, the cut, and the fabrics… The formula is being fair by offering good material at a very decent price, manufactured in Portugal and Italy.” You can’t argue with that. Pretty much, this collection is perfect. Just take a look at all these great cotton knits, chino pants, effortless tailoring, quilted marine jackets and timeless trench coats.