In the courtyard of Hotel de Soubise, Officine Générale‘s spring-summer 2023 looks came out languidly, arranged in color stories that shifted slowly across the cobbles in the waning evening sunshine. This was the brand’s 10th anniversary show, and yet so many people discover it just now. It was also one of those shows where you end up playing fantasy personal shopping, because this was less an impactful fashion pop song than carefully conducted piece of apparel mood music. After this gentle show had come to its end, founder Pierre Mahéo emerged to deserved applause. Backstage, the designer pointed out that around 80% of sales are currently outside France, and was refreshingly pragmatic about the formula he’s found. He said: “I think there is an evolution in what we show today in terms of styling, and in terms of putting things together, but the base is the fit, the cut, and the fabrics… The formula is being fair by offering good material at a very decent price, manufactured in Portugal and Italy.” You can’t argue with that. Pretty much, this collection is perfect. Just take a look at all these great cotton knits, chino pants, effortless tailoring, quilted marine jackets and timeless trench coats.

Collage by Edward Kanarecki.

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