“We cover our women and guys throughout the day, but they’ve also been asking how they can do Baja East for evening,” said cofounder John Targon. The answer? “Relaxed cocktail.” Targon and Scott Studenberg have built Baja East around the idea of unisexual dressing—clothes that work well, but differently, on both men and women. Their knitwear lends itself nicely to the concept, looking fluid-like and wrapped all around the body. Pre-Fall’s pale pink ribbed cotton baja is not only Baja East signature, but also the conection to 2014’s main think- normcore.A silk-lined, spangly Lurex wrap skirt, paired with an oversize chunky cashmere sweater, is a no-brainer for women, but an interesting challenge for the daring man who trust the brand. But what really clearly works both ways is the brand’s fabrications. A Japanese silk crepe, used on a simple snap-front skirt and a pair of side-pocket harem pants, felt good enough to sleep in. And the turtlenecks are going to give you warmth everywhere.
