Rachel Comey‘s attitude to fashion has its down-to-earth, modest appeal. After having a look at Tom Ford‘s glamorous outing filled with grown-up celebrities, Comey’s outing is like a brunch with your friends – unpretentious and casual. The show was literally taking place on New York’s Crosby Street, just a few steps from Rachel’s flagship store. Chairs were set up on the sidewalk for guests, and the models, varying in age, size and look – walked down their path as naturally as it’s possible. In her press notes, the designer described the clothes as perfect for “farmer’s market,”  or “to pick up the kids” adventure. But those pieces were far, far from boring. The chain skirt styled with a simple, white sweatshirt was outstanding; denim overalls and well-cut pants will sell out right away when they hit the stores. Also, Comey revives her menswear line with rainbow-striped cotton shirts and dad-style coats. Low-budget, but the result is impressive.

P.S. Instead of letting the models faint in the sun, because Kim arrives three hours late, and selling plain-looking trash-clothes to the masses, Kanye West could really take a lesson or two from Comey in “how to keep a fashion brand” subject.