Down to Earth. Rachel Comey SS17

slide04

Rachel Comey‘s attitude to fashion has its down-to-earth, modest appeal. After having a look at Tom Ford‘s glamorous outing filled with grown-up celebrities, Comey’s outing is like a brunch with your friends – unpretentious and casual. The show was literally taking place on New York’s Crosby Street, just a few steps from Rachel’s flagship store. Chairs were set up on the sidewalk for guests, and the models, varying in age, size and look – walked down their path as naturally as it’s possible. In her press notes, the designer described the clothes as perfect for “farmer’s market,”  or “to pick up the kids” adventure. But those pieces were far, far from boring. The chain skirt styled with a simple, white sweatshirt was outstanding; denim overalls and well-cut pants will sell out right away when they hit the stores. Also, Comey revives her menswear line with rainbow-striped cotton shirts and dad-style coats. Low-budget, but the result is impressive.

P.S. Instead of letting the models faint in the sun, because Kim arrives three hours late, and selling plain-looking trash-clothes to the masses, Kanye West could really take a lesson or two from Comey in “how to keep a fashion brand” subject.

slide01

slide02

slide03

slide1-kopia-2

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s