Raf Simons

Stranger By The Lake. Prada SS26

| Design & Culture by Ed

Mini-lengths and hairy legs. Peggy Guggenheim-inspired hats. Wallpaper prints and oversized florals you can spot on sciuras’ dresses in the Italian buses. Miuccia Prada and Raf Simons’ latest menswear collection feels like a vibe shift: instead of regality and sophistication, or a sharp take on the Prada uniform, a collection so straightforwardly joyful it’s nearly suspicious.

Nothing conceptual: more of an instinctual approach to summer dressing. Even fashion’s biggest brains need a season off, a mind-vacanza of sorts. “This has been the easiest collection I have ever done”, said Simons. Signora added: “Everything worked with everything.” There’s just something absolutely irresistible about a vintage-y t-shirt (with a seductive “Last Swim” print – the romantic thriller of “Stranger By The Lake” comes to my mind immediately), paired with cropped, aged leather jacket and tailored pants in colour-block shade. Or a simple, chic, all-white look. One of the boys looked both naïve and cool in a mini-length shirt-tunic, styled with a red raffia hat and a pair of flip-flops.

I can totally picture new Prada menswear on myself. All of it.

ED’s SELECTION:

Prada Men’s Re-Nylon Snap-Front Jacket


Prada Men’s Shuffle Leather Double-Monk Strap Mules


Prada Men’s Sartorial Linen Pants

Collage by Edward Kanarecki.
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Chic Wrongness. Prada AW25

| Design & Culture by Ed

The beautiful wrongness of Prada.

Messy hair (THAT autumn-winter 2009 girlie is so, so back).

Dress to big. Sack à la Cristobal.

Don’t care about the creases. Who cares about ironing? She certainly doesn’t.

Just as she doesn’t care about the norms.

Fuck the industry.

Fuck the expectations.

Challenge the (pre)conceptions of beauty.

The body is (un)seen.

In a homo-sapiens-chic faux-fur shawl.

Rough, crude leathers.

Primary instincts meet baby-doll.

“We just talk about which clothes make sense now,” Miuccia Prada and Raf Simons said.

Collage by Edward Kanarecki.
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Homo Sapiens Chic. Prada AW25

| Design & Culture by Ed

As the world is in flames and the U.S. is entering the second presidency of Donald Trump, it seems we’re jumping from one dystopian vision… to another. Miuccia Prada and Raf Simons aren’t pretending to have all the answers like they once did. But they surely know how to dress men in this strange, strange world.

Crude furs. Rough cuts. Bare chests. Primary instincts. The return of homo sapiens chic. This is what Prada is for autumn-winter 2025. “It is a bit of an answer, as always, to what is happening. So we have to resist with our instinct, and our humanity, and our passion, and our hands in a world that is becoming so conservative,” the Signora mused.

Nothing is ever obvious with these two. But this season, the designers are offering somewhat obvious building blocks for a man who isn’t certain of tomorrow. Anorak puffers, slightly over-sized tailoring, very heavy knitwear. But there’s space for beauty, that little sparky thing that makes us human. A pink flower-brooch tucked into a jacket’s label, for instance. Or the wallpaper print ornamenting the surface of a barely-there t-shirt, worn by a modern-day Narcissus.

Keep your eye on the donut, not the hole.

R.I.P. David Lynch.

ED’s SELECTION:

Prada Men’s Spazzolato Triangle Logo Penny Loafers


Prada Men’s Velluto Coste Corduroy and Suede Gloves


Prada Men’s Oxford Dress Shirt


Prada Men’s Relaxed-Fit Washed Denim Jeans


Prada Men’s Cotton Moleskin Jacket

Collage by Edward Kanarecki.
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Ugly Chic, Extreme. Prada SS25

| Design & Culture by Ed

Back in the 90s, Miuccia Prada introduced “ugly chic“, a style so wildly anti-fashion it polarized the entire fashion industry. Yesterday, together with her creative partner Raf Simons, Prada presented a collection so notorious, bizarre and “wrong” that one can either hate-hate it or hate-love it. I’m grateful to both of them for showing a collection that sparked true dismay and confusion – finally, fashion that doesn’t just deliver momentary visual satisfaction or, at worse, lack of any impression. Like a remix of Prada’s greatest hits seen through the lens of a teen who’s living a “Brat” summer 365 days in a year (and probably loves acid), the tackiness, ill-fittingness and clumsiness of this collection reaches perverse levels. So perverse, you feel a kinky affection to it. Yes, contemporary fashion can still make waves, edge the internet so sharply it will spill venomous hate in response, and leave the viewers electrified – with unhinged ecstasy or absolute frustration. Prada and Simons are still capable of shaking the status quo of aesthetics. This is “ugly chic, extreme“.

Collage by Edward Kanarecki.
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Obsessed: Prada AW24 Menswear

| Design & Culture by Ed

Some of Miuccia Prada and Raf Simons‘ ideas might not resonate immediately when seen on the runway. But six months later, the moment they arrive to the stores, these concepts become more approachable – and turn into obsessions. A menacing tension felt palpable once the models, dressed as corporate commuters, walked on the raised glass floor with a stream running through a meadow beneath. But when you put Prada‘s autumn-winter 2024 venue aside, you see great, great menswear – and accessories, like the wool caps in the most striking shades of green, yellow and red. The collection itself consisted of ultimate classics of menswear, as Simons listed for “the businessman, the working man, the thinking man.” The Prada twist was about touches that subverted these safe spaces of identity, enticing the wearer to surround himself with nature. Narrow-fit raincoats, tweed chore jackets, three-button gray topcoats, and gold buttoned naval outerwear all offered a route outdoors. This is a Prada outing that offers safeness and quintessence, clothes-wise.

Collage by Edward Kanarecki.
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