Lady-Like & Cartoonish. Rodarte SS20

So here we go again – the official (I emphasize ‘official’, as we’ve already seen Jacquemus in Provance and Vetements in McDonald’s two months ago as the aperitif of the season) fashion month triathlon is upon us! Lets start with Rodarte, which is a brand that navigates between Los Angeles and New York. Kate and Laura Mulleavy took a tactic they tried out for the first time a few seasons ago. No fashion show, but a look-book feauturing women they love and are friends with. This season’s bold, 80s-heavy sequins, ruffles and polka-dots are worn by the always amazing Kristen Dunst (I hope you’re watching On Becoming a God in Central Florida that’s airing now), Yalitza Aparicio, the sisters from Haim band, Margaret Qualley, Rowan Blanchard, Kiernan Shipka and basically all the girls Rodarte dresses for different occasions. All these women have a certain spark that feels so close to Rodarte and its dreamy womanhood concept behind. But put the look-book’s cast apart, there’s nothing ground-breaking about the collection – it’s a signature Rodarte line-up filled with couture-ish gowns. This time, though, the aesthetic feels more like Fragonard’s The Swing remixed with Slim Aarons’ photographs of rich, suburbian families having their garden parties. Lady-like combined with cartoonish. No other brand would pull this off without looking ridiculous.

Collage by Edward Kanarecki.