At the end of the show, every Instagram post said one thing: he’s back. Who? Of course John Galliano. The biggest couturier of 21st century, the story-teller of fashion, the provocateur – is back in great form. At Maison Martin Margiela.

His debutant show was presented in London – which is a major change because all previous Margiela collections were presented in Paris. But in reality, London was the main inspiration behind the Artisanal presentation. It’s youthful attitude, beautiful people and monarchy vs. punk conflict strongly influenced John throughout his career and while creating the collection.

The first look was suprisingly Margiela, but not that much at the same time – Galliano trailed toy cars across the collaged landscape of a tiny suede sheath. The sheath is the signature Martin Margiela piece, but the infantile elements are making us think of John’s spirit of fantasy. Within this excessively embroidered collection, we’ve met so many bold characters. The red queen coming straight from a fairy-tale. The tribal leader wearing a pagan veil. The rebellious dame looking like Vivienne Westwood. The chic dandy in black suite. Many of them were unknown to the house codes, but they feel close to it with their strong identity and need of experimenting.

With a blink-and-you-missed-it bow, John Galliano was seen wearing an iconic white coat from the Margiela atelier. Famous for showing off with his own outfit, this time he thought that’s not needed – the collection itself was so fearless, daring, heroic and stunning, that only the visual experience can express it!