Maximilian Davis‘ Ferragamo is a work-in-progress, which isn’t a bad thing. Spring-summer 2024 reads as a rather new direction taken by the young creative director, which proves he doesn’t work on a formula – as most of designers in Milan. No Gancini motif, no Hollywood angle, no oversized cutout bags, pretty much no Ferragamo red. Three shows in, Davis is learning while doing, and he isn’t scared to experiment. A refined palette of black, white, and green defined the collection that was all about investment wardrobe building-blocks. Sleek black suits walked the runway with fragile waistlines and open-air sleeves, but there were also some eccentricities, like wooden beading applied in wide belts and statement vintage-y prints. Still, I couldn’t help but count all the similarities to Phoebe Philo’s final collection for Céline. I’m so looking forward to Philo’s return this season… But back to Ferragamo for a minute. Leather car coats in deep green were satisfying, just as V-neck pullovers and pocketed cargo pants. Figure-shaping dresses restructured the human form. Caped versions revealed refined chest structures in motion, completing the 64-look collection with a series of sheer garments featuring intriguingly sculpted edges. There’s certainly a spark about Davis’ take on Ferragamo. But he still needs time to truly polish his sensitivity.








Collage by Edward Kanarecki.
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