Trend Report AW15

Slide1-kopia 3

AW15 is the season which is merely all about trends. It rather tells a story which might be translated too many languages – we’ve got 80’s, we’ve got goth, we’ve got normcore, we’ve got green flowers – the new autumn / winter season has a lot to offer, trust me.

Slide4

Why 80’s are cool again? I always thought that this fashion era is slightly poor. But Jonathan Anderson of his J.W. Anderson and Loewe thinks differently. Graphic kaftans, corduroy trousers, over-sized leather jackets are all a signature of 80’s movies and pop-culture icons. Grace Jones appeared on nearly every designer’s mood-board, just like Memphis Milano Studio and their bold furniture. AW15’s favourite, Vetements brought on over-sized mohair sweater with granny’s pearl earrings while Hedi Slimane of Saint Laurent went for a crazy disco party in LA, where 80’s had its impact, too.

Slide2-kopia 2

Wearing black is not only about wearing black. It’s also all about drama in a way. Marc Jacobs had Diana Vreeland on his mind while Giles gave his women a black, goth lipstick and a lot of vinyl. The pussy bow shirt gave the right amount of sex to that.

Slide2-kopia

Bohemian rhapsody was present everywhere at Chloe, where Clare Keller thought about Kate Bush’ ponchos and patch-worked dresses. Stella Jean had her ethnic chic being transformed into something more bohemia while Burberry‘s Christopher Bailey brought classical, gypsy-esque mood.

Slide6-kopia

#FREETHENIPPLE had a moment on the AW15 runways. Sheer textiles stole the spotlight (think Marc Jacobs). And sometimes, nothing covered model’s breasts. Jacquemus made us think of dadaistic escapism and Hedi Slimane’s Saint Laurent had a mini-dress which didn’t cover one of the boobies. Lemaire went more alternative, and created a one-of-a-kind leather bag, shaped in two breasts. The effect seemed to be sensual.

Slide3-kopia

Pastels. Not much to say. Bottega Veneta and Prada went pistachio green while Alessandro Dell’Acqua had blush pink all over his cute skirts and shirt at No21.

Slide4-kopia

Blame Alessandro Michele. His recent Gucci debut was all about romance. It was sexy and smart and flirty. It made me of Rubens, Raffaello, Botticelli and other Italian masters of painting. Erdem from London also took a bite from romantic theme, making his AW15 woman exude with fragility and love.

Slide6

Green flowers. And ultra-mini trend. Brought by Johan Galliano at Maison Margiela.

Slide5-kopia

Fluffy furs were the thing for AW15. Celine, Altuzarra and Louis Vuitton had those sweet, warm and cozy white / pink furs. The one worn by Freja Beha at Louis Vuitton might be a nice thing to wear on a freezing wedding day because it’s so elegant and chic at the same time.

Slide3

Shiny is more than cool. Anthony Vaccarello and Paco Rabanne shined bright with their dazzling and flickering stud-embroidered suede dresses and sporty mini-dresses.

Slide8

Checks, checks and checks made the dresses and skirts of the season. Creatures of the Wind had this beautiful twirled skirt with gingham all over it; Miu Miu brought perverse shirts with naive patterns; A.W.A.K.E. went full with checks.

Slide7-kopia

Survivor kit of AW15 officially must contain – DsQuared fringed poncho, Celine “mademoiselle” cape, Sacai anorak coat.

Slide9

Comfort is always the most important. Victororia Beckham, Lemaire, Stella McCartney, Hermes, Jil Sander, Protagonist and Proenza Schouler know that, by creating beautiful, soft wool dresses, coats and sweaters.

Slide8-kopia

According to Haider Ackermann, a bit of rock’n’roll is mandatory in every wardrobe. Leather skirts, black blazers and strong red accents are not only punk, but also very dandy and refined, if we look at Dries Van Noten or Lanvin. But still, the smoking suit contest is won by A.F. Vandevorst.

Slide7

The Japanese designers go avant-garde. As always. Comme des Garcons brings on the topic of sadness through black lace and voluminous silhouettes; Yohji Yamamoto‘s women exude with mystery; Junya Watanabe uses mathematics in order to create clothes out of this world. The Irish & Korean native, Simone Rocha, thinks Louise Bourgeois and her suspended artworks.

Slide9-kopia

Khaki; military; olive. So many ways to describe this shade of green, used in great way by Raf Simons at Dior, Mona Kowalska at A Détacher and Jason Wu.

Slide5

Denim. Literally and basing the idea on jeans blue. Rachel Comey, Marques Almeida and Louis Vuitton make us drool for a new pair of Levis.

Frip

DSC01167

Frip is the most open-minded concept store in Milan – it looks forward to designers which are rather fresh in the industry. Marques Almeida from London and their denim treasures; BACK from Scandinavia; Acne Studios and their über cool t-shirts. Of course, as in every serious concept store, you can find niche magazines, too, strongly connected to innovative fashion and individual point of view. Located in the old city district of Naviglio, Frip is a fresh breath of air in the crowd of big, pricey boys.

Corso di Porta Ticinese 16 / Milan

DSC01166IMG_6111IMG_6153DSC01165IMG_6170DSC01168frip_0053IMG_6112DSC01169IMG_6089

Laura Urbinati

DSC01115

Laura Urbinati, an Italian stylist, is the owner and creative director of her own, name-sake label. One of her cozy stores in located in Milan, at the Sant Eustorgio place – and here you may find some truly beautiful clothes. Delicate patterns, warm colours, soft pajama shirts, bags by Mimi which are made in Italy and jewellery by Italian designers. The interior is simple – but is matches and exposes the clothes like no other. Also, the French brocade socks and Urbinati’s signature printed cushions are must-haves, too.

Piazza Sant Eustorgio 6 / Milan

DSC01105

DSC01107

DSC01108

DSC01109

DSC01110

DSC01113

DSC01114

Rings on My Feet

DSC00759

Martina Grasselli is the new-comer star of Italian shoes industry – after her latest AW15 presentation, I am in love. Her signature “rings” and “piercing” footwear is mind-blowing and feel truly unique. She has worked with Stella McCartney, Angelo Figus, Breil Milano, Jean Paul Gaultier, and Christian Louboutin, creating collections of accessories, offering her input both in terms of style and in terms of products. COLIAC, her brand, was founded in 2009 – it is a modern fuse of costume jewellery and tomboy-like shoes. It is characterised by an ironic tone with a hint of the surreal, artsy edge, making the shoes strongly recognizable not only in Milan, but also in other fashion capitals. Which ones do you fancy the most?

DSC00747

DSC00749

DSC00758

DSC00750

DSC00757

DSC00751