Rier finds inspiration in the South Tyrolean countryside lifestyle and the contemporary urban environment. The appreciation for nature, heritage and savoir-faire take a central role in the working process of the brand, while pushing gender boundaries and the disruption of traditional codes. The heritage classic items refer to the love and appreciation for incredible artisans and small family run businesses throughout Austria, South Tyrol and northern Italy. Rier’s aim is to safeguard the incredible know-how and technical skills that are locally available – and often underrated. As the designer sums it up, “I love the freedom of disrupting traditions and conferring a new and free spirited mindset to this historical items, shifting them in time and location between city and countryside.” Ultimate must-haves from the autumn-winter 2020 collection? All the beautiful pieces with authentic flower embroideries.
Focus On: Rier

Rier finds inspiration in the South Tyrolean countryside lifestyle and the contemporary urban environment. The appreciation for nature, heritage and savoir-faire take a central role in the working process of the brand, while pushing gender boundaries and the disruption of traditional codes. The heritage classic items refer to the love and appreciation for incredible artisans and small family run businesses throughout Austria, South Tyrol and northern Italy. Rier’s aim is to safeguard the incredible know-how and technical skills that are locally available – and often underrated. As the designer sums it up, “I love the freedom of disrupting traditions and conferring a new and free spirited mindset to this historical items, shifting them in time and location between city and countryside.” Ultimate must-haves from the autumn-winter 2020 collection? All the beautiful pieces with authentic flower embroideries.