Focus On: Rier

Rier was established in 2018, based on a long research of different craftsmen, artisans, small family-run businesses and various fabric suppliers throughout Austria, Italy and France. The focus of this label is on natural materials, timeless quality, handcrafted items and a completely unisex wardrobe. Andreas Steiner is the owner and founder, and the label’s aesthetic is deeply personal – the designer himself was raised in South Tyrolean Alps. Steiner studied in Milan and London – before working for Prada and Louis Vuitton. At Rier, timelessness takes a central role. In respect of nature and a more conscious consumer behaviour, all designs have to respect longevity, aesthetically and quality wise.
Rier finds inspiration in the South Tyrolean countryside lifestyle and the contemporary urban environment. The appreciation for nature, heritage and savoir-faire take a central role in the working process of the brand, while pushing gender boundaries and the disruption of traditional codes. The heritage classic items refer to the love and appreciation for incredible artisans and small family run businesses throughout Austria, South Tyrol and northern Italy. Rier’s aim is to safeguard the incredible know-how and technical skills that are locally available – and often underrated.  As the designer sums it up, “I love the freedom of disrupting traditions and conferring a new and free spirited mindset to this historical items, shifting them in time and location between city and countryside.” Ultimate must-haves from the autumn-winter 2020 collection? All the beautiful pieces with authentic flower embroideries.
Disover the brand here!
Collage by Edward Kanarecki.

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