Surfboard Dreams. The Row Pre-Fall’15

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Last pre-fall was dark and heavy. This pre-fall is light and smooth. Why? The Olsens went beach for this autumn. Surfboard inspirations? Yes, but in a very subtle way. Only the fastening zippers and fur ponchos worn like “surfers wear their towels”. And of course pool-slides with beaded and sequined straps handmade by a nonagenarian granny, The Row is known for its beautiful minimalism, but this season, as all the others for last few years, is perfect. The mood, the colour palette (lilac, beige, claret…) and textile usage. And the most important – everything is super wearable… again, The Row takes a bow.

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To Meadham Kirchhoff

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I need to confess something. When I heard the news, that Meadham Kirchhoff won’t show it’s AW15 collections becaues their “debts have caught up”, I nearly started to cry. That might surprise you- right, I never really wrote anything special about Meadham Kirchhoff. On my blog, I post only this what I like and feel- and Meandham Kirchhoff’s style is not always on my taste radar. But I always, always observe their collections with some kind of amusement and respect. They were, and are, so brave. In the sea of minimalism, normcore or 10,000 euro Valentino dresses, it’s hard to have a label with clothes which do not match any of those three categories. Well, only if you are some kind of Versace. In reality, Kirchhoff’s pieces are pricey, but they are as beautifully embroidered, as for example Erdem. Then, another problem strikes. “The way the industry works, you’re driven to do all these grandiose shows, all these things that are incredibly expensive,” Benjamin Kirchhoff said. “and then one day, the sponsorship runs out. You’re on your own.” Meanwhile, Edward Meadham pointed to the struggle to fulfill orders for stockists: “It’s always seemed like, ‘How do we do this? How do we keep up?’” In other words, Meadham Kirchhoff didn’t have trouble until they became an REALLY independent label.

But what’s interesting, is the fact that Meadham Kirchhoff is seriously loved by Londoners. They are so true, real. I think it is the last big something after Vivienne Westwood’s SEX shop and Alexander McQueen years in London. It’s punk, it’s cool, it’s something buzzy and fuzzy. The glitter jumble; the ribbons attached to every pair of boots; the tampon tree at SS15 show venue. Kitsch is sick, but in both meanings at Meadham Kirchhoff. Well, what can I say more. I just wish them a bright future (and this type of talent always finds it’s right path). The rumour has it, that possibly Benjamin and Edward are going to takeover Schiapparelli which was suddenly abandoned by Marco Zanini. And that would be EPIC. I also see them at Oscar del la Renta, if not that boring Nina Ricci guy.

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Y-A-W-N to fashion without Meadham Kirchhoff.

Tokyo. Dior Pre-Fall’15

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Raf Simons seems to have two personalities- one at his namesake label for men, where he doesn’t care about the rules; another at Dior, where he definitely obeys the bosses. Last season (SS15), in my opinion was trash. I truly couldn’t understand it. It felt like Simons explained it only by “oh, look, it’s like this, but look at those couture embroideries”… yawn. Come on, who cares about embroideries, if the clothes are so boring? Thankfully, Dior thought of something new for the house, which was smart. The pre-fall 2015 which was presented few days ago was organised in Tokyo- the place were Dior has it’s boutiques on nearly every street. Commercially, this is genius for the house. But for fashion? Raf Simons had his model walk zigzags in a huge sumo wrestling arena, inspired by the scenes of Ridley Scott’s Blade Runner movie. With fuses of futuristic influences (that badly reminded me of Paco Rabanne gold years) like silver sequined turtlenecks, jacquard motifs and wax cotton coats, Simons brought a lifey twist into his Dior timeline. And what’s interesting although the fact the show was in Tokyo, Japan, we didn’t notice even one kimono, manga print or anything of Japanese stereotypical fashion. Definitely, Raf looked at Japanese woman of the future- stomper boots, wide trousers and clean lines with neon elements. Plus, corn-rows and super kawaii eye-brows. Personally, I have no offend to Raf Simons- sometimes, he is just not on the point. However, this dynamic show proved one thing: not only that Raf has better and worse days in his life, but also that Tokyo is an amazing, energetic city of fashion.

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Just to be in the Japan mood- here are some amazing vintage posters from Wafu Works…

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Turtlenecks. Baja East Pre-Fall’15

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“We cover our women and guys throughout the day, but they’ve also been asking how they can do Baja East for evening,” said cofounder John Targon. The answer? “Relaxed cocktail.” Targon and Scott Studenberg have built Baja East around the idea of unisexual dressing—clothes that work well, but differently, on both men and women. Their knitwear lends itself nicely to the concept, looking fluid-like and wrapped all around the body. Pre-Fall’s pale pink ribbed cotton baja is not only Baja East signature, but also the conection to 2014’s main think- normcore.A silk-lined, spangly Lurex wrap skirt, paired with an oversize chunky cashmere sweater, is a no-brainer for women, but an interesting challenge for the daring man who trust the brand. But what really clearly works both ways is the brand’s fabrications. A Japanese silk crepe, used on a simple snap-front skirt and a pair of side-pocket harem pants, felt good enough to sleep in. And the turtlenecks are going to give you warmth everywhere.

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Fringe. Proenza Schouler Pre-Fall’15

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 Pre-Fall offered them a chance to revisit the hits from Spring, dig further into their back catalog, and begin testing out ideas they’ll put on the runway for next Fall in February. Fringe dresses, tessel skirts, but now knitted, voluminous tops and a slouchy way of wearing. The clothes were in other words really good. But it feels that Lazaro Hernandez and Jack McCollough start to get commercial. In 2015, their 8th store will be opened! So no wonder why they keep consistency. The clothes aren’t so “one-season” as few years ago. And if looking at pre-fall 2015, this is clearly visible, knowing Proenza- those are old hits framed into a new look-book. Whether it’s good or no- pre-falls and resorts are usually about more commercial fashion. Hopefully, Lazaro and Jack won’t change into mass-production corporation for their read-to-wear.

P.s. Forgetting “commercialism”, Proenza Shouler boys made a convincing case for the covered-up proportions with a long cable-knit sweaterdress buttoned up the back over one of those pleated knit skirts. And those fringed heels are major.

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