To Meadham Kirchhoff

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I need to confess something. When I heard the news, that Meadham Kirchhoff won’t show it’s AW15 collections becaues their “debts have caught up”, I nearly started to cry. That might surprise you- right, I never really wrote anything special about Meadham Kirchhoff. On my blog, I post only this what I like and feel- and Meandham Kirchhoff’s style is not always on my taste radar. But I always, always observe their collections with some kind of amusement and respect. They were, and are, so brave. In the sea of minimalism, normcore or 10,000 euro Valentino dresses, it’s hard to have a label with clothes which do not match any of those three categories. Well, only if you are some kind of Versace. In reality, Kirchhoff’s pieces are pricey, but they are as beautifully embroidered, as for example Erdem. Then, another problem strikes. “The way the industry works, you’re driven to do all these grandiose shows, all these things that are incredibly expensive,” Benjamin Kirchhoff said. “and then one day, the sponsorship runs out. You’re on your own.” Meanwhile, Edward Meadham pointed to the struggle to fulfill orders for stockists: “It’s always seemed like, ‘How do we do this? How do we keep up?’” In other words, Meadham Kirchhoff didn’t have trouble until they became an REALLY independent label.

But what’s interesting, is the fact that Meadham Kirchhoff is seriously loved by Londoners. They are so true, real. I think it is the last big something after Vivienne Westwood’s SEX shop and Alexander McQueen years in London. It’s punk, it’s cool, it’s something buzzy and fuzzy. The glitter jumble; the ribbons attached to every pair of boots; the tampon tree at SS15 show venue. Kitsch is sick, but in both meanings at Meadham Kirchhoff. Well, what can I say more. I just wish them a bright future (and this type of talent always finds it’s right path). The rumour has it, that possibly Benjamin and Edward are going to takeover Schiapparelli which was suddenly abandoned by Marco Zanini. And that would be EPIC. I also see them at Oscar del la Renta, if not that boring Nina Ricci guy.

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Y-A-W-N to fashion without Meadham Kirchhoff.

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