Exodus. GmBH AW19

There’s this melancholy that comes from always being told we’ve gone past the point of no return,” said GmbH’s Benjamin Alexander Huseby and Serhat Isik’s, minutes after their autumn-winter 2019 collection for men and women. The Berlin-based brand, that shows in Paris, referred to planet Earth and irreparable damage the humanity causes to it. The designers frequently refer to the topic of migration, and their conclusion – “leaving this planet is the ultimate migration, right?” – was starkly contrasting with fashion’s common sense of being distant from world problems. So, what will we wear at the moment of the global exodus? Grey jersey dresses and knits, military bomber jackets, tie-dyed, worn-looking denim. But, if you’re an optimist and think that we’re staying on Earth for a while, you’re more than welcome to turn to GmBH for the office-wear – made fashion, of course.  Hammer and pick logo appeared all over the pants and puffer jackets (nothing says ‘work it!’ as this one…). Boys wore shirts with ties under sporty jumpers, while the girls walked the runway in cinched-at-the-waist blazers and masculine coats. The navy, grey & black colour palette was brightened up with a pinch of beige. While the utilitarian toolbox clutch might seem the next big accessory for men, GmBH surprised their female customber base with two evening dresses, intricately ornamented with floral and metal motifs.

Collage by Edward Kanarecki.

Modern Dark Age. GmbH AW18


We started thinking that the time we’re living in feels like ‘the modern dark ages,‘” said Benjamin Alexander Huseby, one part of the GmbH‘s duo. “How do we protect ourselves?” Together with Serhat Isik, the label that originates from Berlin asks important questions regarding global issues, and answers them with clothes. There was something very ‘protective’ about the autumn-winter 2018 garments the couple presented at an industrial, graffitied overhang in Paris. Chainmail tank-tops; dirt-bike gloves; motocross silhouettes; structural biker jackets. Some of the pieces were ornamented with meticulous thread-work. “We developed these embroideries as a coat of arms, in a way. We took this plant, a stinging nettle, which is kind of unruly and unwanted and slightly aggressive—it grows everywhere that you don’t want it to,” said Isik, with Huseby adding: “Which relates to this otherness that we can feel. The others, the immigrants, not wanted.” Although there was a glimpse of bold yellow (in form of a loosely fit sweatshirt), the collection was kept in greys, navy and melancholic, dark green.

Slide1-kopia 3Slide2Slide3Slide4Slide5Slide6

Collage by Edward Kanarecki.



Who? Serhat Isik, Benjamin Alexander Huseby and their intriguing collaborators.

Where? Looking at the clothes, there’s only one guess – Berlin, of course.

What? According to the designers behind this off-beat label, “in German, GmbH means a company of financial limited liability, which is the German equivalent to ‘ltd.’ or ‘Inc.’ – the most common standard legal form of any German company. We didn’t really want to use our own names; as we don’t want the main focus to be on us. And it also reflects or design process. GmbH is so neutral it can mean anything and nothing at the same time.”


Why? GmbH origins from the German capital’s famous clubbing culture, but also, the diversity of this city. The clothes are not only modelled by the designers’ friends – Serhat and Benjamin are inspired by the way they dress, both for everyday and a night-out. What’s interesting, majority of the label’s one-of-a-kind products is made of deadstock materials. Over-sized jackets, PVC pants and technical fabric t-shirts are just a few of the essentials GmbH produces and sells.

No, you aren’t wrong – one of the models starring in GmbH’s new season look-book is Stefano Pilati.