GmbH

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Who? Serhat Isik, Benjamin Alexander Huseby and their intriguing collaborators.

Where? Looking at the clothes, there’s only one guess – Berlin, of course.

What? According to the designers behind this off-beat label, “in German, GmbH means a company of financial limited liability, which is the German equivalent to ‘ltd.’ or ‘Inc.’ – the most common standard legal form of any German company. We didn’t really want to use our own names; as we don’t want the main focus to be on us. And it also reflects or design process. GmbH is so neutral it can mean anything and nothing at the same time.”

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Why? GmbH origins from the German capital’s famous clubbing culture, but also, the diversity of this city. The clothes are not only modelled by the designers’ friends – Serhat and Benjamin are inspired by the way they dress, both for everyday and a night-out. What’s interesting, majority of the label’s one-of-a-kind products is made of deadstock materials. Over-sized jackets, PVC pants and technical fabric t-shirts are just a few of the essentials GmbH produces and sells.

No, you aren’t wrong – one of the models starring in GmbH’s new season look-book is Stefano Pilati.

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