Fantasy. Helmstedt SS20

Hello Copenhagen! The Danish capital’s fashion week started with an actual fantasy. I wrote about Emilie Helmstedt‘s brand not a while ago, so I was really excited to see what she’s up to for spring-summer 2020. In a surreal venue filled with papier mache XXL toadstools and mossy hills, a parade of forest fairies took a stroll to show off their gorgeous dresses and berry-picking-ready outfits. Whether we’re speaking about the floor-sweeping silk gown in purple or one of those frocks in the most adorable strawberry print, next season, according to Helmstedt, is all about fields, nature and gardening. And maybe a bit of magic, too – there’s something whimsy-witchy about this collection. But not in Ari Aster’s Midsommar way, though!

Collage by Edward Kanarecki.

The Joy of Helmstedt

Copenhagen Fashion Week is just around the corner (starting the 6th of August), so here’s a reason to look at one of the most exciting talents coming from the Danish capital. Emilie Helmstedt’s universe is colorful and playful. The concept is rather simple: refining luxurious loungewear and bringing it out of the bedroom. But the effect is more than fantastic. Helmstedt‘s collections are all about silhouettes that are easy to wear, but get you intrigued with their playful prints and colour palette. The garments, always voluminous and relaxed, are a signature in Helmstedt’s world, and with detailing from 30s and 50s loungewear, comfort is key whether you wear it to bed or to a party. The happiness that colors can bring to everyday life works almost like a mantra to the brand’s identity – which is why “charmful” is one of the first words that comes to mind, when you see the textiles, which Emilie creates and produces herself.

Collage by Edward Kanarecki.

#InstaLOVE – December 2018


I’m an Instagram maniac and I openly confess that I spend too much time on filtering my feed. But it’s irresistible, when you have so many great accounts to follow! If you are ready for a dose of beautifully curated walls, inspiring photos and delightful shots – see my December recommendations!

@thomaslohrstudio / Thomas Lohr’s photography seems to be simple at a first glance, but then, you’re struck with its sophistication. Whether we’re speaking of Małgosia Bela’s mugshot for Daniel Lee’s Bottega Veneta or robotic Kiko Mizuhara in a new 032c editorial, Lohr captures both, real reality and subserved reality, in his work. Follow him to be up to date with all of his amazing projects.

@flower_lore / This account makes me feel super Christmas-y, especially with its colourful, folklore mood! There are Bulgarian kukeri, vintage festive postcards – and fairies, as well. Plus, the the founder of this page, Bethany Van Rijswijk, seems to love edgy, medieval miniatures as much as I do.

@suzannekoller / I’m quite sure I picked Suzanne Koller in my #InstaLOVE edit before. But, I caught myself on bookmarking nearly each post of her to my ‘saved’ file on the ‘gram. So that’s very right to place her here again, even for the 13838292th time. The Paris-based stylist does incredible direction for M Le Magazine Du Monde and Self Service, and her Parisian life reported in her tongue-in-cheek stories is equally absorbing. A must follow!

@hollygolightlydk / After visiting Holly Golightly’s eclectic store in Copenhagen this October, I felt in absolute love with the place. The brand selection here is as good as the interior, while the occasional vintage drops will surely make you drool. It’s worth checking out their Insta, since it’s filled with outfit posts that truly, truly inspire.

@shona.heath / Shona Heath is a London-based set designer, who’s behind some of the most incredible fashion show venues (like the bed settling at Marni last season). But also, she collaborates with Tim Walker on every editorial, creating some of the most fantastically abstract visual scenarios that you’ve ever seen. Once you click that blue button, you will enter her world and never really come back.

AND, if you want to follow one more account on Instagram… why don’t you follow, ta-da, @designandculturebyed?