Recession-Chic. Balenciaga Pre-Fall 2025

December 3, 2024 | Design & Culture by Ed

For Balenciaga‘s pre-fall 2025 collection, Demna isn’t only the creative director – but also the photographer. The newly-released lookbook is basically a roll of unretouched, fitting photos, taken with an iPhone. Not that Balenciaga didn’t have a budget for Juergen Teller or Mark Borthwick, but this is a signal: recession is here, and it’s hitting the fashion industry. Far-fetched destination shows also don’t feel right at this very moment.

This savvy mode appeared to be the right medium for Demna. This collection is the essence of his Balenciaga, stripped from flashy moments or big statements. The only gloss you can find is in the merch-like t-shirts depicting the brand’s ambassadors, from Isabelle Huppert to Nicole Kidman. Just brilliant and truly witty. I also loved the straightforwardness of the collaboration with Scholl: the spike-heeled sandal mule is both fashion-forward and orthopedic. The collection was primarily about Demna’s love for dystopian deconstruction: take the jersey underpants sliced open to be worn as micro-skirts and swathed mega-scarves made from cut-up coats and trenches. These looks – and the cocoon-ish, Cristobal-ish echo behind them – are very recession-chic.

If you’re not into recession yet (ha-ha), here are some of my favorite Balenciaga pieces you can get.

ED’s SELECTION:

Balenciaga Le City Small Textured-leather Tote

Balenciaga Technoclog Rubber Mules

Balenciaga Asymmetric Draped Cape-effect Pleated Crepe Dress

Balenciaga Poplin-trimmed Leather Pumps

Balenciaga Oversized Asymmetric Cotton-twill Trench Coat

Collage by Edward Kanarecki.
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Gimme More. Balenciaga SS25

October 4, 2024 | Design & Culture by Ed

Something was definitely off about this Balenciaga outing by Demna. Not in a conceptual or ironic way – this would be make the collection spark with the designer’s signature knack for disruptiveness. What worries me is spring-summer 2025’s flatness of meaning behind the clothes. The models – who walked on an extra-long, wooden table – opened the show with lingerie, which was actually an illusionist layering of bras and garters on flesh-colored body stockings. Then, the collection shifted to Demna’s well-known twisted take on streetwear. Shrunken polos, garments made out of stitched together hoodies, well-worn baggy jeans… we all know this story. The finale was about eveningwear that was totally mild and whatever. The show was accompanied by a remix of Britney Spears’ “Gimme More“, the ultimate anthem of over-consumption of mass media and pop culture. When I heard it, my first thought was: Demna’s exhausted. We kind of all are.

Collage by Edward Kanarecki.
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Reject The Rules. Balenciaga AW24 Couture

June 26, 2024June 27, 2024 | Design & Culture by Ed

This was Demna‘s fourth haute couture collection for Balenciaga, and his most subversive in its rejection of the formality of this exclusive, highly-elite discipline. The designer is also returning to his Vetements roots via his shaping years at Margiela, which as a result gives a collection that riffs on subcultures and plays with garment (de)construction. “I wanted to create a fusion or a tribute to my personal vocabulary as a designer, which is subcultures… but I needed to bring in that kind of equilibrium with Cristóbal, obviously, because this is couture,” he said. The first mashup combined a sculpted oversize gray tee and slouchy faded jeans engineered to look like a jacket was tied around the waist, with a saucer hat of the kind he introduced in his memorable couture debut. As the show progressed, it moved from haute lumberjack shirts and hand-painted faux merch t-shirts styled with hysterical butterfly-wings masks (an IYKYK reference to Janine Janet’s 1950s and 60s window display installations for Cristobal Balenciaga’s Avenue George V salon – which today happens to be the brand’s couture boutique and show venue) into the fancy evening silhouettes associated with couture, only they were patchworked together from denim and colorful parkas that looked like they could’ve been repurposed from Demna’s earlier collections for the house. Or he constructed them with new fabrics and techniques; one column dress was made from melted plastic shopping bags molded onto the body and a strapless number was constructed with golden aluminum foil. It seems that the designer questions couture’s preciousness and the certain, imposed obligation of using the finest materials and the most fragile decoration – a stereotypical trap that literally engulfs couture work of such designers as Thom Browne. The final look was a swirling mass of black nylon, chosen because it best evoked Cristóbal’s precious gazar. It was constructed just prior to the show, a one-off piece of “ephemeral couture” that will come with three Balenciaga staffers for its assembly for the client who buys it. Love it or hate it, Demna still has it.

Collage by Edward Kanarecki.
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Haute Consumption. Balenciaga Resort 2025

May 31, 2024 | Design & Culture by Ed

Balenciaga went to Shanghai for resort 2025, and while looking at the show unfold on Museum of Art Pudong’s riverside pier, I couldn’t help but wonder: are the far-fetched destination cruise shows as exciting as they used to be a decade ago? The heavy rain that started pouring on the show’s evening was the actual star of the event. It brought a sense of grit and urgency to the rather very schematic Demna collection. It mostly consisted of his Balenciaga classics: all-black, all-goth apparel, a bit of bourgeoisie chic (seen through a “Shanghai noir” lens) and Cristobal Balenciaga couture riffs in the larger-than-life eveningwear. There were extreme platform “metalhead” boots, worn with overlong coats that would have dragged well along the floor if not for the extreme creepers. “I made this collection on a very instinctive level of what I like, what excites me, what creates desire in me,” he said. “Where I’m bringing Balenciaga with this show is finding a new type of balance between all these different facets of my aesthetic and style.” But isn’t that already a routine at the brand?

At least the final series of experimental semi-couture and couture dresses had something to say. They orbited around the idea of materialism and (over)consumption – ironic, noting that China has over fifty Balenciaga stores in total. A cocoon column-like dress was pieced together from travel bags, another was cut from gift packaging gold foil, and a third was made from Tyvek paper, a subtle nod to one of China’s inventions. The closing gown was constructed from a collection of pink plastic bags over a decade old, the strips cut by hand and pierced with wires to create feathers that resembled a piece from the house’s archive. While Demna’s ready-to-wear collections lag lately, I so can’t wait for his haute couture show later in the summer.

Just five Balenciaga pieces I’m obsessed with at the moment…

ED’s DISPATCH:

Balenciaga Le Cagole Boot Crinkled-leather Shoulder Bag

Balenciaga Sunday Suede Clogs

Balenciaga Oversized Wool Blazer

Balenciaga Asymmetric Draped Cape-effect Pleated Crepe Dress

Balenciaga Wrap Injection Plastic Cat-Eye Sunglasses

Collage by Edward Kanarecki.
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Overload. Balenciaga AW24

March 5, 2024 | Design & Culture by Ed

“What seems truly rare and finite right now is actually creativity itself,” Demna said backstage at his autumn-winter 2024 Balenciaga show. “I believe that creativity has secretly become a new form of luxury.” As a big admirer of Demna’s work, however, I must admit I found the creativity part missing this season. The collection felt like AI-generated line-up of the designer’s now-trademark style codes, with plenty, plenty of references to Martin Margiela. Of course, it’s not the first time when Demna goes Margiela, but this time I found it quite redundant. Taped clothes, deconstructed dresses patchworked from other garments, square-legged boots, denim pants worn as tops… the list goes on and on. This season’s Balenciaga tribe – gum-chewing, septum-ringed, eyes wrapped in futuristic silicone masks – marched headlong through a digital AI–aided visual cacophony playing on hundreds of wall and floor screens. “Photoshopped into the fake reality, into basically the overload of content that is killing our society, in a way. You know, like TikTok videos,” the designer said of the immersive experience. It did say a lot for the human brain that there could be any attention spared for the clothes at all. Well. I felt absolutely exhausted somewhere mid-show. But maybe it’s the fashion month that hits hard especially during the last days of Paris Fashion Week.

Collage by Edward Kanarecki.
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