TREND REPORT SS14

November 1, 2013August 11, 2014 | Design & Culture by Ed

Definitely, November is the right time to get to know closer the hottest trends from SS14 runways. In this exclusive guide to the new season, you will find lots of inspirations, new designers and the most coolest styles and looks of Summer 2014. From the gold skirts to net tops, and from tribal inspirations to modern art, there is no way to miss this amazing season!

GOLD RUSH- the golden polished skirts and dresses are definitely not only classics of Summer wardrobe, but also a must have this season. Proenza Schouler, Dries Van Noten, Haider Ackermann, Creatures of The Wind, Altuzarra.

RED WINE- The colour of burgundy seems to be a pretty heavy colour for Summer- but no worries, Marc Jacobs and Margiela made it top listers, so why not give it a try? Maison Martin Margiela, Givenchy, Proenza Schouler, Marc Jacobs.

TRIBE ATTACK- Designers of SS14 were really inspired with African and South American tribes. Alexander McQueen show took us to a futuristic Masai village, were women wear feathers, reds and helmets; Valentino however visited South American major places like Incan and Aztec empires, plus having a peek at Mexico and Guatemala… Valentino, Givenchy, Alexander McQueen, Junya Watanabe.

ART_ART_ART- While all the major art fairs are taking place, the Summer 2014 season is totally covered with Jeff Koons, Picasso and Damien Hirst. Chanel’s cute dresses with paint prints are simply adorable. And Prada? Even more artsy than ever! Chanel, Prabal Gurung, Celine, Prada, Comme des Garcons.

BIKER GIRL- As punk and grunge was hottest last Winter, now it’s all about the biker jacket- looking good with everything. Style your like at Saint Laurent and Louis Vuitton! Saint Laurent, Louis Vuitton, Jean Paul Gaultier.

THINK PINK- Pink, the Summer classic. Do I have to mention something more? Alexander Wang, Balmain, Giles, Isabel Marant, Jacquemus.

FLOWER POWER- “Flowers… how unusual for Summer.” Definitely it is pretty normal for SS, but… Christopher Kane took us to the new level of flower-power. Lets have a peek at an usual boring Biology book, and then at Chris SS14 collection. Love it! Christopher Kane, Dior, Marni, Burberry, Dolce & Gabbana.

TROPICAL- Well, don’t mix Tropical rain forests with Parisian roses. The tropical trend is more about printed Jumsuits and trousers- just like at Hermes, where Christophe Lemaire took us to a beautiful orangerie… Marc Jacobs, Hermes, No.21, Mary Katrantzou

WHITE ON WHITE- White this season is very pure and fresh. Beautiful sportwear from Balenciaga and Erdem’s casuality… is so white! Calvin Klein, Balenciaga, Simone Rocha, Erdem.

NET FORCE- Net tops are certainly comfortable and air-permeable. They are mix of sporty chic with elegance… and will look good only without underwear. Just like at Alexander Wang, who styled it with high trousers and socks! Gucci, Alexander Wang, Dior, Anthony Vaccarello.

IN THE GYM- Loose it all up because this Summer we’re going out for some jogging! And the best who knows what is best for daily sport, are New Yorkers- Victoria Beckham and Rag & Bone knows how to do a good warm up! Rag & Bone, Victoria Beckham, Jonathan Saunder, Rick Owens, Alexander Wang.

PICNIC PARTY- Squares, checks, polka dots, spirals… we love all of them. Rodarte, Roland Mouret, Balmain, Derek Lam, Sportmax, 3.1. Philip Lim.

SHINE BRIGHT- Shine like a shooting star in one of the hottest looks of the fashion month- Jason Wu, Fendi, Lanvin… The shiny trend is sexy and great for evenings. Or, for a Summer blast at the beach! Jason Wu, Fendi, Lanvin, Gucci, Christopher Kane, Saint Laurent.

MARINE CHIC- Forget stripes while thinking of marine chic. It’s all about ecology and safety these days, so leave your hands in Kenzo’s and Julien David’s hands. This specific trend gives is a little reminder of beach paradise… That’s why we love it! Acne, Kenzo, Julien David, Olympia Le-Tan.

Lemaire’s Summer

October 7, 2013 | Design & Culture by Ed

Christophe Lemaire is definitely one of the hot names in Paris. He is designing for Hermes, and his own, beautiful label, making both of the houses minimalistic and fresh. At Hermes, Christophe took us to the jungle- but in very luxurious way. More, you wouldn’t go to the jungle in one of these jumpsuit, but live in one of these luxurious hotels with villas… Presented in a beautiful environment with lots of palms and trees, the collection was a mix of practical resort life and luxurious Hermes heritage. And if looking to the Lemaire’s line, we may be still located around the palm trees, but in a beautiful living room in one of Saint Honore apartments in Paris. SS14 for Christophe Lemaire was all about Parisian chic cut with a twist of exotic life. And the shoes… They really look awesome!

Hitchcockian Seduction

June 26, 2013August 7, 2013 | Design & Culture by Ed

Hermes by Christophe Lemaire for AW13 is revisting the Hitchcock woman into a new generation- perfect anonymous chic to provide a subtle charge. This is what Parisian Hermes should be like- a bit menswear, elegant and super chic. This is a antidote for the colour splash on the street style, that for a long time won’t wear Hermes for everyday. But why? Too expensive? Yes it is,but not form these Russian girls and American billlionaires. Hermes clothes do not have a label name EVERYWHERE. Ok, when Mira Duma wears this black tweed costume with fur pompon, there is no double C on it, but everyone who is interested a bit in fashion knows it’s Chanel. What I love in Hermes is the classical touch and this simplicity in every cape, fur… That is so beautiful!

Belles du Mexique

June 23, 2013April 6, 2014 | Design & Culture by Ed

While packing, Lena found her beautiful, archival Hermes scarf that is stunning! The Belles du Mexique scarf made of silk with Mexican women dancing in their traditional dresses, is like a huge splash of colours, full of details and fun. Perfect for beach parties and a city escape during summer vacations. And it is so chic! I feel now so “these” times, after seeing this cool piece and the Yves Saint Laurent Style book, full of prints, sexuality and colours! Laisse aller à la plage!