Molly Goddard
#2016 – Molly Goddard
Molly Goddard left her M.A. course at Central Saint Martins, where she’d studied under the late professor Louise Wilson, a year earlier to focus on putting together the spring 2015 collection. Her hope was that it would help her get a job. While she always wanted to have her own label, she assumed she’d work for someone else first. However, her real dream came true. Molly is one of the most exciting and fresh talents from London thanks to her super power – the neo-princess, statement tulle dresses. Obsessed with frilly outfits her mother and grandmother made for her as a child, Goddard finds inspiration while looking at old family photographs and visiting her favourite Portobello Market.
2016 was a break-through for Goddard – winning British Fashion Council’s Emerging Talent award; her sweet-like-candy dresses became street-style phenomena across the four fashion capitals; and the collections she presented this year were both equally brilliant. It’s exciting to see how Goddard extends her range, keeping it true to her unique style. The model cast of spring-summer 2017 show consisted of real women, who danced, twirled, spiralled and walked the runway in pastel-pink tops, pistachio mini-dresses, full neon-green skirts and grandma knits. Delightful.
It’s simply impossible for me not to mention Molly in my list of the years’ edge-cutting designers. Can’t wait a minute to see what’s coming for her in 2017.
Your wardrobe needs… Goddard’s ‘Jordan’ dress in pink.
Molly Goddard SS17
Molly Goddard SS17
Molly Goddard SS17
Dance in Tulle. Molly Goddard SS17
It’s hard not to spot a Molly Goddard princess dress on the streets of London during fashion week. Agyness Deyn chose a custom-made, white ensemble for her New York wedding last month. Rihanna drank Starbucks in a green tulle piece, which came straight from the London-based studio. Let’s be honest – the trapeze-shaped silhouette is cute. And it’s exciting to see how Goddard extends her range, keeping it still sweet and care-free. The model cast consisted of real women, who danced, twirled, spiralled and walked the runway in pastel-pink tops, pistachio mini-dresses, full neon-green skirts and grandma knits. The word “trend” doesn’t exist in the world of Molly, as she’s doing what she really wants to! With success.
Tights, Hell Yes.
No21 AW16
Tights are present in women’s wardrobse on the daily basis – but I distinctly sense that for a few seasons they were absent on the runways, or, at least, were ignored as a potential spotlight-stealer. They were just, somewhere there, hidden under layered skirts and thick teddy bear culottes. But autumn, a season which is ahead of us, is filled with tights, not in a matter of simple necessity – but rather as an accessory which holds the whole outfit together, oozing with flirty elegance and feminine attitude. Prada and Chanel were the first to send “cool” tights down the runway – the former will soon hit the stores with woolen, harlequin rhombus’, while the latter took tips from Carine Roitfeld (the most conscious wearer of tights, knowing they are her chic, chic, chic signature), revaming the traditional mesh into sensual lace. Later on, big and small names took a spin on the “new” trend. From messy look at Alexander Wang, to romantic grunge at No21, you are about choose from #STRICT tagged tights or even much more non-chalant, rhinestone- embroidered stockings. Hosiery is a major thing in Molly Goddard’s autumn-winter 2016 collection, where the young British designer wrapped her models’ legs in unconventional organza for her look-book.
But for these designers, we would still keep tights in a box of “basics” this season. But tights were, and are, the essentials. So, why should we underrate them?
Alexander Wang AW16
No21 tights, from the designer’s Instagram (@dellacqua).
Prada AW16
Prada AW16 in Summer issue of Dazed & Confused
Molly Goddard AW16
Prada campaign by Steven Meisel, circa 2000
Meadham Kirchhoff and granny’s crotchet fantasy
Chanel pre-fall 2016
Tulle as Women’s Best – Friend. Molly Goddard AW16
Molly Goddard‘s girlie, pastel-pink tulle frocks are not only the street-style phenomena, but also a new, essential addition to women’s wardrobe. You might think that a tulle dress might be only destined for an eternal-ballerina soul – but the London-based brand, which produces each of their pieces by hand, proves that this sweet and light textile is also for the everyday princesses. Molly doesn’t rest on laurels, though – for the autumn-winter 2016 presentation, which featured her diverse model casting, she looked forward towards new, risky fields of her feminine fashion – together with her dreamy fairy dresses, we had an orange taffeta skirt, floral corduroy mini-dress and even those lovely, transparent lilac tunics which obscured the soft, satin pants. But what really left everybody in awestruck was the elegant black gown with shoulder exposing sleeves (below) and the impressive, pink ball-dress which was sewn from approximately 40 metres of tulle (above). I must admit that I have never liked or appreciated tulle – but the stuff Molly does is stunning.
Design & Culture by Ed 
