Molly Goddard left her M.A. course at Central Saint Martins, where she’d studied under the late professor Louise Wilson, a year earlier to focus on putting together the spring 2015 collection. Her hope was that it would help her get a job. While she always wanted to have her own label, she assumed she’d work for someone else first. However, her real dream came true. Molly is one of the most exciting and fresh talents from London thanks to her super power – the neo-princess, statement tulle dresses. Obsessed with frilly outfits her mother and grandmother made for her as a child, Goddard finds inspiration while looking at old family photographs and visiting her favourite Portobello Market.
2016 was a break-through for Goddard – winning British Fashion Council’s Emerging Talent award; her sweet-like-candy dresses became street-style phenomena across the four fashion capitals; and the collections she presented this year were both equally brilliant. It’s exciting to see how Goddard extends her range, keeping it true to her unique style. The model cast of spring-summer 2017 show consisted of real women, who danced, twirled, spiralled and walked the runway in pastel-pink tops, pistachio mini-dresses, full neon-green skirts and grandma knits. Delightful.
It’s simply impossible for me not to mention Molly in my list of the years’ edge-cutting designers. Can’t wait a minute to see what’s coming for her in 2017.
Your wardrobe needs… Goddard’s ‘Jordan’ dress in pink.