Rosie Assoulin

Rosie Assoulin’s home jars of D.I.Y pickled veggies, which were gifted to her guests during the spring-summer 2020 presentation, had to be as delicious as the collection itself. The designer showed the perfect laid-back look for summer: an over-sized white shirt, a matching bra and a long, loosely-fitted sarong skirt. Another outfit you will cherish when you’re mentally on a beach, but physically in the city: a paisley-printed shirt worn with a floor-lenght skirt, in the boldest orange shade you can imagine. Assoulin’s offering is easy and instinctive, mood-lifting and joyous. The eveningwear, which for instance consisted of a midi dress that appeared to have multiple pieces (a sheer camisole, a triangle bra, and a full skirt) fused together and a dress with flaired sleeves that can instantly become a spectacular top once unbuttoned and worn with pale pink pants under, is all about comfort you want during hotter days or when you’re on vacations. Unforced and always flattering.

Collage by Edward Kanarecki.

There’s no wonder why Rosie Assoulin‘s showroom in Paris was all over the Instagram for the last few days: her resort 2020 collection is this good. The New York-based brand’s look-book, photographed at a lovely-looking market with veggie and fruit stalls, presents some of the most gorgeous dresses out there this season. From the signature watercolour print day-dresses to delightful evening alternatives (the green dress with an XXL foulard needs a proper entrance), there’s a good variety of silhouettes and volumes. Rosie goes for loosely fitted tailoring as well, which brings this ‘formal, but comfortable wherever you are’ feeling. The colour palette? It’s like a freshly squeezed fuit cocktail in the middle of summer, bold, refreshing and juicy. Note this season’ accessories: the brand’s jug bags are coming in new shapes, and I’m especially in love with the straw baby covered in those abstract, multi-coloured, big dots. There’s joy all over this collection.