Rosie Assoulin

There’s no wonder why Rosie Assoulin‘s showroom in Paris was all over the Instagram for the last few days: her resort 2020 collection is this good. The New York-based brand’s look-book, photographed at a lovely-looking market with veggie and fruit stalls, presents some of the most gorgeous dresses out there this season. From the signature watercolour print day-dresses to delightful evening alternatives (the green dress with an XXL foulard needs a proper entrance), there’s a good variety of silhouettes and volumes. Rosie goes for loosely fitted tailoring as well, which brings this ‘formal, but comfortable wherever you are’ feeling. The colour palette? It’s like a freshly squeezed fuit cocktail in the middle of summer, bold, refreshing and juicy. Note this season’ accessories: the brand’s jug bags are coming in new shapes, and I’m especially in love with the straw baby covered in those abstract, multi-coloured, big dots. There’s joy all over this collection.

Collage by Edward Kanarecki.

What surprised me the most about Rosie Assoulin’s autumn-winter 2019 collection was the colour palette the designer resorted to this time. While we all got used to see Rosie’s unpretentious, fantastically big eveningwear and glamorously-on-the-go daywear in bold, strong colours, this season she kept it more earthy, I would even say: calm. Of course, there was a bit of vibrant yellow and orange, a pop of electric blue and bright purple (I specifically mean this sleeveless gown with a pulled bow on the back – so beautiful), but they were all in the details. The black, mid-length dress with a corset-like detailing was a standout, just like the beige suite styled with a sheer shirt covered in big mirror sequins and the delicious look that featured a cropped, pearl-beaded turtleneck and a floor-sweeping, ball skirt. Assoulin’s collection rarely rotate around specific references or moodboards. She rather designs wardrobes, featuring clothes for different kinds of women (they share common love for joyful artiness in style, something Assoulin embodies in her fashion) and different occasions. Some are here to make an entrance, and some are designed for running everyday errands, in style. While other New York-based designers seem to give away uncertainty, Rosie stays on her track.