Like a Freshly Squeezed Juice. Rosie Assoulin Resort 2020

There’s no wonder why Rosie Assoulin‘s showroom in Paris was all over the Instagram for the last few days: her resort 2020 collection is this good. The New York-based brand’s look-book, photographed at a lovely-looking market with veggie and fruit stalls, presents some of the most gorgeous dresses out there this season. From the signature watercolour print day-dresses to delightful evening alternatives (the green dress with an XXL foulard needs a proper entrance), there’s a good variety of silhouettes and volumes. Rosie goes for loosely fitted tailoring as well, which brings this ‘formal, but comfortable wherever you are’ feeling. The colour palette? It’s like a freshly squeezed fuit cocktail in the middle of summer, bold, refreshing and juicy. Note this season’ accessories: the brand’s jug bags are coming in new shapes, and I’m especially in love with the straw baby covered in those abstract, multi-coloured, big dots. There’s joy all over this collection.

Collage by Edward Kanarecki.

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