So, 2015 approaches its end, and it’s the perfect time to look back at the fashion designers who really made the cut this year. New York, London, Milan and Paris are full of great minds – but some of them have truly changed the course of trends, or rather the tendency for anti-trends. In my subjective choice, I searched for both, individualism and something more than “fashion”. 2015 is a year of designers, who made their creative vision a contemporary philosophy of everyday dressing and, of course, beauty.
Simone Porte Jacquemus is the guy who made Paris feel the youth – his childlike, fairy-tale vision and dreamy fashion shows are filled with emotions and unconventional chic. His collections trigger controversy, even though they reminisce childish, naive and even primitive way of being. What’s more, his namesake label, Jacquemus, is sold by the most influential boutiques and on-line stores worldwide. And 2015 has been his most daring year to date.
AW15 – Dadaistic silhouettes and primitively masked faces. Barefoot models. Naive nudity. Simone Porte Jacquemus continues his “childish” fashion journey, keeping his AW15 arty. With faces painted by Sebastien Bieniek, which felt very abstract and eerie at the same time, the collection provokes. Explaining that he wanted to capture some of the instinctual feel of being a child, the designer said: “I cut jackets like little kids will do—sometimes the cut is weird, there is just a half top. I like this randomness.” The whole collection, full of exaggeration and peculiar sex-appeal felt even more artistic and disturbing when you looked at the venue directed by Alex de Betak – dilapidated walls and kemping chairs felt on-point while accompanying the clothes. Escapism at its full strength.
Resort’16 – The country-side environment perfectly fits the minimal collection shot in the rural province of France, full of lavender scrubs and sunshine. The clothes which were based on asymmetric confusion and exaggerated silhouettes (Jacquemus’ ultimate signatures) had an feminine allure about them – just like the Joana Preiss standing in the field of wheat.
SS16 – This collection is different from all up-to-date. The Jacquemus girl used to be a cheerful Frenchie from Marseilles, wearing over-sized tops and striped pantaloons. This season, this girl is not that smiley anymore. In the dreamlike theatre that Simone prepared, the whole mood felt rather melancholic, and very poetic. The whole “performance” felt psychodramatic, as a young child (the designer’s cousin, Jean) pushed a large, red ball of fabric across the stage, and Jacquemus himself appeared, leading a white horse. Then, the models came out, wearing signature, colour-block dresses and silhouette-deconstructing coats. “We know me for my smile and my sunshine and my (love of the) seaside,” Jacquemus said, reflecting on his fashion that we know from the past seasons. Also, he admitted that the atmosphere of this season was different. “The girl was not dark, she was quite fresh – but you can see a little tiny bit, I tried to have this kind of sadness.” The name of the collection, Le Nez Rouge, means the red nose – but also, it reminded Simon about his childhood illness that caused his nose to be constantly red. Childhood memories and the whole idea of naivette is from the very beginning present in Jacquemus’ career. The designer is just 25, won the second LVMH Prize Award and has more and more buyers in his Parisian showroom each season – it seems that the pressure is pretty high for him – but, Jacquemus just won’t entirely grow up.