La Bombe. Jacquemus SS18

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‘La bombe’ is the way Simon Porte Jacquemus thinks of his late mother, Valérie, who is the designer’s lifetime inspiration and muse. It’s  a popular saying for beautiful, confident women in the Soe uth of France – the region, where the designer was born and which he continues to celebrate in his collections. The spring-summer 2018 show was like a sun-drenched fashion poetry, that took place in an extraordinary location – at Musee Picasso in Paris (no other fashion show took place here before). A special place requires special clothes, and Jacquemus’ pieces will be exactly what you’re going to demand when the summer comes – mini-dresses kept in sultry lengths, curved straw hats (slightly different from the ones from the memorable spring-summer 2017 La Santons de Provence collection), polka dots and lots of eclectic, Lacroix-like jewellery, but kept in a more minimal, sweet-candy style. This season, the textures feel softer than usual at Jacquemus. The young designer is keen on experimenting and he felt like draping and shaping the silhouette with the textiles, rather than keeping it stiff and statuesque. Simon had also been thinking about “French Island girls—they could be in Corsica, or Martinique in the Caribbean, too.” Henri Matisse’s paintings appear in my mind right away…

The overall effect? Blushing girls with their unfinished make-ups, in care-free dresses that they really ENJOY wearing – that’s the most frivolous and heart-warming start of Paris fashion week you could imagine. The Jacquemus femme is a bomb in every meaning of this word this (and every) season, that’s for sure.

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All collages by Edward Kanarecki.

French Love. Jacquemus AW17

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The anticipation before Simon Porte Jacquemus‘ autumn-winter 2017 was growing, as the designer posted three, very special photos on his Instagram account. On each, the show invitation was pictured. And they were signed for Pablo Picasso, Manitas de Plata and Francois Gilot – a pack of cult personalities, who shaped the cultural world of Spain and France in the 20th century. One thing was sure – Jacquemus won’t disappoint this season, “inviting” those three personalities to the show.

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And he didn’t. That was ‘chic’. The pure quintessence of this word. From the miniature bags and over-sized to geometrical jackets and flirty dresses. Surprisingly, black was the collection’s main colour, while the designer is rather known for bold shades or simple white. But the collection was far from dull. This sense of darkness made the statuesque coats look refined, mature. You could really notice the hidden beauty of this collection, which keeps so much of the designer’s intimacy. His uncle was a bull-fighter: that’s from where you’ve got the sculpted, matador hats. Little, bejewelled buttons and buckles were a nod to Christian Lacroix, one of Simon’s biggest fashion idols. “When I was a child, I grew up  dreaming of Christian Lacroix, who I saw in my mother’s magazines, and meant fashion to me”  is how he explains his life-time obsession with the legendary designer, who never  said a ‘no’ to signature, over-the-top splendour.

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Although this collection would have stolen more than one heart of old Parisian boheme, Jacquemus focuses on his contemporary girl from the real world. Giving her a dream, a story. “It was about this Parisian girl who wears couture who falls in love with a gypsy in the south of France. She tries to be like a gypsy, but she cannot—she is too couture!” There’s this current mania for French chic, which usually ends on  ripped denim and not washed hair (according to best-selling books with style tips). But Jacquemus, with his unique, deeply rooted sensibility, brings chic to women of today.

#2016 – Jacquemus

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It’s Paris, and it feels like a breath of fresh air coming along Jacquemus‘ autumn-winter 2016. The city of French fashion is undergoing a wave of youthful talent – and Simon Porte Jacquemus represents that perfectly with his extraordinary, yet wearable garments. “I would like there to be less industry and more poetry” is what he declared backstage, minutes before the show. It was all about a surrealist illusion this season – the dresses floated in the air and spaghetti straps were magically elevated above the shoulders. The exaggerated shoulders, although distinctly reminded the old, good Martin Margiela, introduced us to other arty shapes and geometric cuts – sometimes, they looked even too grotesque, as in case of the “mini-skirt” worn with a pastel-blue turtleneck. But what was the most genuine from the entire collection was the expanded accessory line – block-heeled “rond carré” shoes, asymmetrical gloves in tangerine orange and cute, kidney-shaped bags are the highlights.

Jacquemus frequently mentions his typically French child-hood as a continous inspiration for his collections and spring-summer 2017 is not an exception. But his newest “story”, as he tends to call it, is much more refined. The designer searched deep in Provençal folk culture, and he conveyed the mood of a sun-drenched, care-free French village girl in a brilliant way.

Jacquemus loves the term ‘naive’. There’s always something childish about his collections – for SS17, it’s definitely the setting of his venue: a fake, orange sun glowed at the end of the runway, radiating with summer nostalgia. First element of the show that caught my eye was a range of lovely, straw hats, or chapeau de paille if you prefer French. The dresses with voluminous sleeves and over-sized pinstripe suits are on everybody’s lips for spring, but Simon managed to make them look eternally chic. In fact, the collection isn’t about a new idea or silhouette. Borrowed-from-a-guy shirt, block-heeled shoes, geometrical culottes and sexy cuts are very Jacquemus. I guess that’s the appeal of this collection: it’s focused on weekend-perfect ready-to-wear with an arty twist.

Simon is the designer, who brings joy to the fashion industry – looking at his collections, you can forget about the world for at least a second.

Jacquemus SS17 Campaign

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The collection is about those figurines and the traditions of the south of France,Simon Porte Jacquemus explained, while describing his spring-summer 2017 campaign. “So it was very logical to shoot them this way, like figurines. I wanted to speak about those traditional santons de provence in a poetic and modern way.” Always in love affair with the place of origin, Jacquemus never quits to reintepret the South of France’ traditional heritage in his poetic collections.

Photograph: David Luraschi Model: Rose Van Bosstraeten

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La Santons de Provence. Jacquemus SS17

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Simon Porte Jacquemus, like Christelle Kocher or Glenn Martens, is a represantative of Paris’ new generation of most daring and exciting fashion designers. Jacquemus frequently mentions his typically French child-hood as a continous inspiration for his collections, and spring-summer 2017 is not an exception. But his newest “story”,  as he tends to call it, is much more refined. The designer searched deep in Provençal folk culture, and he conveyed the mood of a sun-drenched, care-free French village girl in a brilliant way.

Jacquemus loves the term naive. There’s always something childish about his collections, and this season it’s definitely the setting of his venue: a fake, orange sun glowed at the end of the runway, radiating with summer nostalgia. First element of the show that caught my eye was a range of lovely, straw hats, or chapeau de paille if you prefer French. The dresses with voluminous sleeves and over-sized pinstripe suits are on everybody’s lips for spring, but Simon managed to make them look eternally chic. In fact, the collection isn’t about a new idea or silhouette. Borrowed-from-a-guy shirt, block-heeled shoes, geometrical culottes and sexy cuts are very Jacquemus. I guess that’s the appeal of this collection: it’s focused on weekend-perfect ready-to-wear with an arty twist. And it’s quite easy to wear, if you take it off the runway!

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Jacquemus AW16 in Southern France

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The young generation of Paris-based designers, like Demna Gvasalia or Glenn Martens, look towards night life, clubbing and this defiant, booze-fuelled attitude. But Simon Porte Jacquemus‘ namesake label approaches fashion in a different way – rather than seeing hoodies and dilapidated denim, Jacquemus is much more innocent and… happy. And as smily as the Southern French people, contrasting with rushing Parisians. That’s why Simon took his autumn-winter 2016 pieces near his hometown, between Marseille and Avignon, and with help of photographer Theresa Marx, created the e-campaign for his brilliant on-line store. The photographs present arty coats, skirts and knits, all in bold colours and styled in the most unpredictable ways.

The collection is about reconstruction, when you have a lot of different clothes from a lot of different people, and you put them all together and you create something new. Like an art shirt mixed with a t-shirt. I wanted these images to have something to do with the idea of a washing line. I’ve loved washing lines since my childhood, so I wanted to do something like this.” Washing lines play a significant role in Jacquemus’ campaign this season. Being a boy coming from the South of France, he’s childhood was filled with washing lines everywhere on the streets and gardens… but in Simon’s world, they aren’t cliche.

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Elevated Poetry. Jacquemus AW16

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It’s Paris, and it feels like a breath of fresh air coming along Jacquemus‘ autumn-winter 2016. The city of French fashion is undergoing a wave of youthful talent – and Simon Porte Jacquemus represents that perfectly with his extraordinary, yet wearable garments. “I would like there to be less industry and more poetry” is what he declared backstage, minutes before the show. It was all about a surrealist illusion this season – the dresses floated in the air and spaghetti straps were magically elevated above the shoulders. The exaggerated shoulders, although distinctly reminded the old, good Martin Margiela, introduced us to other arty shapes and geometric cuts – sometimes, they looked even too grotesque, as in case of the “mini-skirt” worn with a pastel-blue turtleneck. But what was the most genuine from the entire collection was the expanded accessory line – block-heeled “rond carré” shoes, asymmetrical gloves in tangerine orange and cute, kidney-shaped bags are the highlights, which will sell well.

A very, very experimental, yet down-to-earth start of Paris Fashion Week!

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#2015 – Jacquemus

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So, 2015 approaches its end, and it’s the perfect time to look back at the fashion designers who really made the cut this year. New York, London, Milan and Paris are full of great minds – but some of them have truly changed the course of trends, or rather the tendency for anti-trends. In my subjective choice, I searched for both, individualism and something more than “fashion”. 2015 is a year of designers, who made their creative vision a contemporary philosophy of everyday dressing and, of course, beauty.

Simone Porte Jacquemus is the guy who made Paris feel the youth – his childlike, fairy-tale vision and dreamy fashion shows are filled with emotions and unconventional chic. His collections trigger controversy, even though they reminisce childish, naive and even primitive way of being. What’s more, his namesake label, Jacquemus, is sold by the most influential boutiques and on-line stores worldwide. And 2015 has been his most daring year to date.

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AW15 – Dadaistic silhouettes and primitively masked faces. Barefoot models. Naive nudity. Simone Porte Jacquemus continues his “childish” fashion journey, keeping his AW15 arty. With faces painted by Sebastien Bieniek, which felt very abstract and eerie at the same time, the collection provokes. Explaining that he wanted to capture some of the instinctual feel of being a child, the designer said: “I cut jackets like little kids will do—sometimes the cut is weird, there is just a half top. I like this randomness.”  The whole collection, full of exaggeration and peculiar sex-appeal felt even more artistic and disturbing when you looked at the venue directed by Alex de Betak – dilapidated walls and kemping chairs felt on-point while accompanying the clothes. Escapism at its full strength.

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Resort’16 – The country-side environment perfectly fits the  minimal collection shot in the rural province of France, full of lavender scrubs and sunshine. The clothes which were based on asymmetric confusion and exaggerated silhouettes (Jacquemus’ ultimate signatures) had an feminine allure about them – just like the Joana Preiss standing in the field of wheat.

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SS16 – This collection is different from all up-to-date. The Jacquemus girl used to be a cheerful Frenchie from Marseilles, wearing over-sized tops and striped pantaloons. This season, this girl is not that smiley anymore. In the dreamlike theatre that Simone prepared, the whole mood felt rather melancholic, and very poetic. The whole “performance” felt psychodramatic, as a young child (the designer’s cousin, Jean) pushed a large, red ball of fabric across the stage, and Jacquemus himself appeared, leading a white horse. Then, the models came out, wearing signature, colour-block dresses and silhouette-deconstructing coats. “We know me for my smile and my sunshine and my (love of the) seaside,” Jacquemus said, reflecting on his fashion that we know from the past seasons. Also, he admitted that the atmosphere of this season was different. “The girl was not dark, she was quite fresh – but you can see a little tiny bit, I tried to have this kind of sadness.” The name of the collection, Le Nez Rouge, means the red nose – but also, it reminded Simon about his childhood illness that caused his nose to be constantly red. Childhood memories and the whole idea of naivette is from the very beginning present in Jacquemus’ career. The designer is just 25, won the second LVMH Prize Award and has more and more buyers in his Parisian showroom each season – it seems that the pressure is pretty high for him – but, Jacquemus just won’t entirely grow up.

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Jacquemus’ Dadaism

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Simon Porte Jacquemus is one of the most daring designers in Paris. His collection trigger controversy, even though they reminisce childish, naive and even primitive way of being. The brand’s recent autumn-winter collection is deeply rooted in the period of dadaism – the shirts are printed with surreal, black hands, while voluminous trousers and skirts have those red, plastic circles through which stripes of textiles overlap. Take note of the abstract crop-tops – even though they look like pieces of a fancy, 60’s rug, they are made of wool patches, made fully in France (just like the rest of the pieces sold by Jacquemus). For the full effect of the very arty and avant-garde femme Simon creates this season, there are those paper masks – nobody is sure how practical are they, but surely they will update every possible look you think of this autumn.

The full AW15 look-book on jacquemus.com

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