Take a Bow. Jonathan Saunders SS15

September 16, 2014 | Design & Culture by Ed

I like that, Jonathan! This season is possibly the most strong to date for this British designer. In his files, he’d come across a piece of cotton voile from a Japanese mill as light—and pliable—as paper. The possibility of combining the two inspired a striking effect: paper saturated with blue, impressed on fabric, like artisanal color-blocking. “It’s about process,” master printmaker Saunders explained. He wanted lightness. He got it.The show was really about beautiful lightness, ruffles and ribbons. This fragile yet very dynamic collection had also a beautiful shade of blue in it at the end. It felt elusive and fresh. And, in comparison with last season, it was much better!

Relaxed Way. Barbara Casasola SS15

September 14, 2014 | Design & Culture by Ed

Barabara Casasola is the hottest name coming from Brazil, making the start of London Fashion Week relaxed and sexy. For summer, the designer used shades of warm grey, khaki and orange, to put together a sensual line-up.The pencil skirts and tops were slim, but at the same time warn in a slouch way; the closing look, so the tank-top worn with pleated trousers (they too good), was also an easy way to show the warm feminine side. Casasola is on the boundary of simple dressing and provocative sensuality- and we really like it! We’ve got our eyes on this emerging designer!

Darling. Rosie Assoulin SS15

September 10, 2014 | Design & Culture by Ed

Rosie Assoulin’s dresses are the go-to on red carpets and street style. For summer, the designer showed off with her signature, sculptural gowns, bold colours and feminine skirts. And all of that, comnbined with huge, huge hats. As usually, Rosie presented a vibrant collection, with it-girl pieces, like the culottes and a over-sized top. But, personally, I would love to see something new coming up from this great designer. We seriously see the same dresses in every collection (well, maybe the colours change a bit)! It’s not boring or traumatic, but simply… monotonous.

Duality. 3.1. Philip Lim SS15

September 10, 2014 | Design & Culture by Ed

Philip Lim’s SS15 was radiant and energetic, making it a go-to for Summer city jungle. It was a mix of boudoir lace and sleek forms with the cool girl shorts and sandal, Even the bath-robe belt gave the collection a intimate feeling of mornings-in-bed. The delicate modeules which visually “moved” around the body of the models felt lazy and very relaxing… It would be just a dream to wake up in these clothes, and then go to the city (without changing your outfit)! This collection is all about duality, and it simply feels perfect for lazy weekendzz… zzzzzzz…

Big Sur. Baja East SS15

September 7, 2014 | Design & Culture by Ed

I fell on my knees when I saw Baja East at The Satndard Hotel. The new collection of the loose luxury brand, designed by John Targon and Scott Studenberg, is simply this, what we covet to wear on lazy beach days. Ink dyed tops, sweatpants (or towel skirts), ethnic fabrics and light capes. For me- it’s a summer perfection. “We wanted to let the clothes speak for themselves,” Studenberg said backstage before the show. Ideas from previous seasons were brought forward, including the signature Baja top, in navy layered over a teal dress, and the hooded caftan, rendered in distressed white jersey. Cashmere-jacquard knit sweatpants, sweaters, cutoffs, and bra tops were done in bird and ikat patterns, and antique Balinese ceremonial skirts were reconstructed into long cape dresses and cloaks. In other words, everything is in need (even dough winter is coming).