Girls Wanna Have Fun. Molly Goddard SS18

September 18, 2017September 18, 2017 | Design & Culture by Ed

It’s a season of happiness, that’s a sure thing, and you may like it or not. Molly Goddard, who’s devoted to ‘happiness’ since her London fashion week debut, is fully in the game. Edie Campbell with a glass of champagne in one hand and an e-cigarette in the other was the first sign that it’s gonna be fun. The models were spiralling and dancing down the runway, not walking. Well, who wouldn’t want to loose themselves to dance in one of Goddard’s signature tulle dresses? To a surprise of many, though, tulle wasn’t the season’s hero for Molly. And it’s great to see that the designer can pull off a brilliant collection, while emerging into new fields. Smocking jackets; modern day dame ball-gowns; layers of shiny embroidery over frocks; heavy boots worn with the lightest pieces. Those ‘ladies’ have balls. They might go to a Prince Charming’s palace and leave for a pub with pals (maybe Chavs, even?). Erin O’Connor, who closed the show wearing a loosely-fitted skirt underneath a dress, was yet another sign: British fashion, today’s or yesterday’s, adores Goddard and her girl.

Collage by Edward Kanarecki.

Ladies Who Brunch. Molly Goddard AW17

February 19, 2017 | Design & Culture by Ed

Molly Goddard‘s signature tulle dresses are London’s favourite. And that’s already a well-known, unofficially acknowledged fact. Her autumn-winter 2017 collection, however, differed from the last seasons. While last time Molly staged an acid-splashed rave party, yesterday’s show venue was focused on a long, Alice from The Wonderland kind of table. Goddard’s bruch was served – after the models walked around the runway, they took a sit and sipped red wine. Of course, wearing layers of blue, green and pink tulle.Whether voluminous, or more day-to-day, Goddard’s woman is a contemporary princess, who walks down the street as if it was royal ball. For those who prefer something more conventional, the designer introduced a range of boldly coloured pants, striped knits and simpler, floral dresses from a stretchy fabric. But, really, take the tulle, lady!

#2016 – Molly Goddard

December 8, 2016July 22, 2020 | Design & Culture by Ed

Molly Goddard left her M.A. course at Central Saint Martins, where she’d studied under the late professor Louise Wilson, a year earlier to focus on putting together the spring 2015 collection. Her hope was that it would help her get a job. While she always wanted to have her own label, she assumed she’d work for someone else first. However, her real dream came true. Molly is one of the most exciting and fresh talents from London thanks to her super power – the neo-princess, statement tulle dresses. Obsessed with frilly outfits her mother and grandmother made for her as a child, Goddard finds inspiration while looking at old family photographs and visiting her favourite Portobello Market.

2016 was a break-through for Goddard – winning British Fashion Council’s Emerging Talent award; her sweet-like-candy dresses became street-style phenomena across the four fashion capitals; and the collections she presented this year were both equally brilliant. It’s exciting to see how Goddard extends her range, keeping it true to her unique style. The model cast of spring-summer 2017 show consisted of real women, who danced, twirled, spiralled and walked the runway in pastel-pink tops, pistachio mini-dresses, full neon-green skirts and grandma knits. Delightful.

It’s simply impossible for me not to mention Molly in my list of the years’ edge-cutting designers. Can’t wait a minute to see what’s coming for her in 2017.

Your wardrobe needs… Goddard’s ‘Jordan’ dress in pink.

Molly Goddard SS17

Excellent Palette. Rochas SS17

October 1, 2016 | Design & Culture by Ed

There’s a distinct difference between Alessandro Dell’AcQua‘s Rochas, and his Milan-based No21. While his more youthful brand is about lady-grunge and exciting layering, Alessandro seems to be a mature man at the historic house in Paris. But first, lets praise Molly Goddard for reviving tulle and making it a “thing” in fashion industry. The trend spreads fast, and Dell’AcQua adores it. The first model emerged in a yellow frock, with pink tulle peeking from underneath, wearing knitted gloves in the same colour. Effect? Feminine, flirty and sweet. Colour combination fantasy didn’t end here: the creative director has a sharp eye for colours, and he’s a master of combining the most unobvious shades. In other words, the palette was excellent, from carrot-orange and lemon-yellow, to flesh-pink and forest-green.

After being appointed to his new role in 2013, it’s pretty clear that the Italian designer feels like home at Rochas. It’s intriguing to see how the brand develops under his wings – it’s becoming a favourite of such anti-celebrities as Soko, French indie-rock musician. She appeared in the front row with her boys (all dressed in dresses, accidentally matching the main focus of the collection). Fortunately, Rochas won’t end in the box of brands with “nice” dresses – it’s already far, far away from that point with it’s new off-kilter nature.

Dance in Tulle. Molly Goddard SS17

September 20, 2016 | Design & Culture by Ed

It’s hard not to spot a Molly Goddard princess dress on the streets of London during fashion week. Agyness Deyn chose a custom-made, white ensemble for her New York wedding last month. Rihanna drank Starbucks in a green tulle piece, which came straight from the London-based studio. Let’s be honest – the trapeze-shaped silhouette is cute. And it’s exciting to see how Goddard extends her range, keeping it still sweet and care-free. The model cast consisted of real women, who danced, twirled, spiralled and walked the runway in pastel-pink tops, pistachio mini-dresses, full neon-green skirts and grandma knits. The word “trend” doesn’t exist in the world of Molly, as she’s doing what she really wants to! With success.