Excellent Palette. Rochas SS17


There’s a distinct difference between Alessandro Dell’AcQua‘s Rochas, and his Milan-based No21. While his more youthful brand is about lady-grunge and exciting layering, Alessandro seems to be a mature man at the historic house in Paris. But first, lets praise Molly Goddard for reviving tulle and making it a “thing” in fashion industry. The trend spreads fast, and Dell’AcQua adores it. The first model emerged in a yellow frock, with pink tulle peeking from underneath, wearing knitted gloves in the same colour. Effect? Feminine, flirty and sweet. Colour combination fantasy didn’t end here: the creative director has a sharp eye for colours, and he’s a master of combining the most unobvious shades. In other words, the palette was excellent, from carrot-orange and lemon-yellow, to flesh-pink and forest-green. 

After being appointed to his new role in 2013, it’s pretty clear that the Italian designer feels like home at Rochas. It’s intriguing to see how the brand develops under his wings – it’s becoming a favourite of such anti-celebrities as Soko, French indie-rock musician. She appeared in the front row with her boys (all dressed in dresses, accidentally matching the main focus of the collection). Fortunately, Rochas won’t end in the box of brands with “nice” dresses – it’s already far, far away from that point with it’s new off-kilter nature.








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