There’s quite a lot of The Row on the journal this week. Blame it on Ashley and Mary-Kate Olsen‘s universe, which is so, so… perfect. Their Los Angeles and New York stores aren’t any news, but posting about them is pure pleasure. Getting the details right is pretty much a full-time occupation for the Olsens. You know that from seeing their collections, for both, women and men. You realize it even more once you see (or are lucky enough to visit) their store interiors. In Los Angeles, the space unfolds at ground level in a personal, quiet way, where one minute you can’t tear your eyes away from a cashmere robe, only to have some exquisite chair begging for your attention the next. As Ashley put it in her own words for Vogue, “in Los Angeles, it’s all about mid-century homes and growing up, it was glass and water and trees.” They opened their second store in New York, the city where the designers are based. Having lived in New York now for 12 years, the Olsens wanted the store to very much feel like a home. Located in a townhouse, with a Jean Michel Basquiat canvas on the wall for instance, it’s a sort of dream-house filled with the finest garments. Induldge yourself in all this The Row goodness by scrolling down to the stores’ images…
8440 Melrose Place / Los Angeles
17 East 71st Street / New York
All photos courtesy of The Row.
Le Marais’ 7 rue de Moussy is the address that gives me those good goosebumps. It’s Azzedine Alaïa’s flagship store, which is also the brand’s headquarters (and as well used to be Alaïa‘s home and studio, just above the spacious boutique). I love this place so much and I will never forget seeing the man himself here few years ago, taking a run through the racks and disappearing behind the doors of his atelier. His spirit is all over the place. This didn’t change at all throughout the time. And what’s most important, the soul of Azzedine is preserved by the maison, and thankfully not “rebranded”. There’s the untouched Julian Schnabel artwork leaning against the wall. The fitting room, where I imagine Naomi Campbell tries on her dresses. All the design treasures Azzedine hand-picked himself for the space. For me, it’s one of the most sentimental places in Paris. A post on Association Azzedine Alaïa and its foundation is coming up!
7 rue de Moussy / Paris
The magic of Dries Van Noten oozes in his Antwerp flagship store and at his two, close to each other locations in Paris. The women’s and men’s stores, located on the Left Bank, could actually do accomodation services, because they are so gorgeous and it would be a fantasy to stay here for a day or two (ok, a week). Dries’ clothes look great, that’s a well-known fact, but in his stores they reach new dimensions of refined, eccentric elegance. It’s visible that each detail, from the tapestries to the flower bouquets, are well-considered and fit for Van Noten’s universe. Love.
7 Quai Malaquais & 9 Quai Malaquais / Paris
Photos by Edward Kanarecki.
You actually start to love Lucie and Luke Meier‘s Jil Sander when you see the clothes (and bags!) in the store. The brand’s boutique in Berlin, designed by Andrea Tognon (the same architect who did the Phoebe Philo-era Celine stores) is a true slice of heaven. Each detail feels as tactile, balanced and beautiful in its simplicity as the garments on the hangers.
Kurfürstendamm 185 / Berlin
Collage by Edward Kanarecki.