The moment when The Row announced its menswear line, my heart skipped a beat. It was quite clear from the very first moment that the men’s wardrobe in Ashley and Mary-Kate Olsen‘s viewpoint will be as refined as their women’s The Row. The look-book images that got released on the brand’s new website are even better than what you’ve been expecting. The idea behind the men’s The Row is deeply rooted in the label’s initial concept – and its actual name. The Row takes its name from the London street known for men’s tailoring, Savile Row, and from its inception the understated label has prided itself on its superior fabrics and exceptional craftsmanship. The collection showcases the designers’ signature ability to take classic styles and transform them into modern masterpieces via design nuances that make the brand so special. Ashley and Mary-Kate were inspired by men’s minimalist styles of the ‘80s and ‘90s in New York, elevated through traditional European hand-stitching techniques and Japanese construction. Black turtlenecks, crisp shirting, subtly tailored pants, dreamy coats… the price tags might be deadly (a camel coat 4,250 euros), but those are investment pieces. Real, and big, investments.